I was on a panel at NAB and the guy from the BBC said since they are government owned, they have to do use case studies with the actual consumers before investing in new technologies. It didn't fly with 3D and now it's not looking good for 4K.
At the Dolby booth, they were streaming Dolbyvision HDR over VUDU to a Vizio TV. It was pretty impressive. But what was more important was reading between the lines. VUDU said if bandwidth drops, they would drop resolution before dropping HDR because that tested better with audiences. That speaks volumes to me.
---In Avid-L2@yahoogroups.com, <film35hd@...> wrote :
---In Avid-L2@yahoogroups.com, <film35hd@...> wrote :
?...and with Fox Sports and ESPN both announcing a pass on 4K transmission - the marketing hype may fall on deaf consumer ears."
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Posted by: tcurren@aol.com
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