Saturday, October 29, 2011

[Avid-L2] Re: Next Editors' Lounge event Fri. Oct. 28th, 6:15PM Outstanding Panel!!!

 

This was a very interesting and fun Editor's Lounge. A great group of editors for a panel. Lots of good info on how they all got started in editing. Excellent job by cast and crew. I suggest it's a must see when the video gets online for those who couldn't attend.

--- In Avid-L2@yahoogroups.com, "Terence Curren" <tcurren@...> wrote:
>
>
> The Editors' Panel: Why Do We Make That Edit?
>
> Moderated Discussion About the Creative Storytelling Side of Editing
>
> The Editors' Lounge is thrilled to bring you another installment of the
> Editors' Panel, a series of moderated discussions with industry-leading
> editors on a variety of topics affecting the editing community!
>
> This panel's discussion will center on the creative side of editing, why
> we make specific editing choices rather than how. This month's panel:
>
> Debra Kaufman (moderator) • Founder / Editor, MobilizedTV
> <http://www.mobilizedtv.com/>
> Mark Goldblatt • Feature Film Editor
> <http://www.imdb.com/name/nm0325358/>
> Andrew Seklir • Episodic TV Editor
> <http://www.imdb.com/name/nm0782890/>
> Bee Ottinger • Photographer/Music Video Editor
> <http://www.imdb.com/name/nm0653198/>
>
> This promises to be a fascinating free-ranging discussion on a
> subjective topic—who knows where it will lead!
>
> Please note that this special Editors' Lounge will NOT be at
> AlphaDogs, but down the street at American Legion:
> 940 W Olive Ave, Burbank CA 91506 • (818) 846-0683.
>
> They have a reasonably priced bar, please do not BYOB.
>
> As always, food will be provided.
>
> The Lounge opens at 6:15 PM, the presentation will begin at 7 PM. It's
> important to RSVP <http://www.editorslounge.com/register.html> if you
> wish to attend. Please contact us right away if you've RSVP'd but then
> cannot attend for any reason. Seating is on a first come, first served
> basis. We reserve the right to revoke attendance privileges at any time.
> Drink and drive responsibly!
>
>
>
> [Non-text portions of this message have been removed]
>

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[Avid-L2] Re: [pr] Avid reports 3rd quarter earnings

 

And they are selling a product for $2,500 that they sold for 10 times that just a few years ago. Reduce your sales by tenfold, you have to reduce your costs in line with that to still make a profit.

:-(

--- In Avid-L2@yahoogroups.com, Robert Lawson <avidrhl@...> wrote:

<<Avid's products are strong right now. Their
> customer support is better than ever. They're responding to customer
> feedback (more 3rd party compatibility, etc..) and making rapid
> improvements across the entire range of products. And the share price is
> worse than ever. It doesn't make sense to me.>>

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Re: [Avid-L2] Re: [pr] Avid reports 3rd quarter earnings

There's a lot more to Avid than the editing application.

I'll never understand it. Avid's products are strong right now. Their
customer support is better than ever. They're responding to customer
feedback (more 3rd party compatibility, etc..) and making rapid
improvements across the entire range of products. And the share price is
worse than ever. It doesn't make sense to me.

---
Rob Lawson
System Administrator, ACSR ISIS, Windows & Interplay
CBS News


On Sat, Oct 29, 2011 at 8:46 PM, suganya.sockalingam <
suganya.sockalingam@yahoo.com> wrote:

> **
>
>
> >
> > At $6.37 the company has to be worth buying for parts alone. :-(
> >
>
> Layoffs can be expensed so doing it now makes it easier to sell. And, $6
> is sure cheaper than $20 which is when I think they last tried to sell the
> Co. But what are they selling?
>
> If it is the MC, then a buyer would want the engineers, yet Avid seems to
> have laid them off. (Which raises the question WHO is building V6?)
>
> Keeping marketing may mean they will take the Liquid path. Once finished,
> they layoff the engineers and simply sell V6 as long as they can. Since I
> think the vast majority of sales are to the installed base -- they need
> only a few marketing folks. (PR is out-sourced.)
>
> I'll bet the company could run on less than a 100 people. In fact, under
> 50 would do it.
>
> Then Avid joins nearly every other NLE as I don't think anyone will buy
> the code.
>
> Steve
>
>
>


[Non-text portions of this message have been removed]

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Re: [Avid-L2] Basic editing approaches

 

If you go back to early Russian constructivists like Vertov and
Eisenstein, they sometimes applied fairly rigorous numeric patterns to
their metrical montage -- and it certainly worked for them. I've never
tried it myself in such a formal way. I suspect it's probably better
suited to silent film (or silent film accompanied by a fairly
traditional score with a well-defined time-signature), since dialogue
and naturalistic sounds have their own rhythms that aren't necessarily
going to work with an arbitrary rhythmic structure that is more rigid.
(Probably see it used more in music video, even unconsciously, if the
tendency is to cut on the beat.)

Cheers,
--Michael

On 11-10-29 10:36 AM, Job ter Burg (L2B) wrote:
>
>
> No.
>
> I don't know how and why you would count. Would you count shot
> lengths, basically measuring cuts? Most rhythmical editing - to me -
> is about the flow of what is happening _inside_ the frame, more so
> than about the actual picture change.
>
> I sometimes find I'm sort of counting, but more like when dancing,
> mostly to a 'beat' within the shot/scene.
>
> On 29 okt. 2011, at 00:52, George Loch wrote:
>
> > Do any of you find that you tend to edit in numerical patterns?
>
>

[Non-text portions of this message have been removed]

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[Avid-L2] Re: [pr] Avid reports 3rd quarter earnings

 

>
> At $6.37 the company has to be worth buying for parts alone. :-(
>

Layoffs can be expensed so doing it now makes it easier to sell. And, $6 is sure cheaper than $20 which is when I think they last tried to sell the Co. But what are they selling?

If it is the MC, then a buyer would want the engineers, yet Avid seems to have laid them off. (Which raises the question WHO is building V6?)

Keeping marketing may mean they will take the Liquid path. Once finished, they layoff the engineers and simply sell V6 as long as they can. Since I think the vast majority of sales are to the installed base -- they need only a few marketing folks. (PR is out-sourced.)

I'll bet the company could run on less than a 100 people. In fact, under 50 would do it.

Then Avid joins nearly every other NLE as I don't think anyone will buy the code.

Steve

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Re: [Avid-L2] Interesting finding at the Editors' Lounge last night

Couldn't agree more. I've got till the Christmas holidays to lock picture on a feature. And we finished shooting two weeks ago! So that's roughly ten weeks to cut a movie. Ten weeks. In this case it's because the movie is committed for a March 8th theatrical release, so there are no options. It's just get it done. Needless to say, in a situation like this there's creative exploration you simply do not have time to do. You only have time to call upon your essential professionalism and get it done. Sad, really.

David


On Oct 29, 2011, at 5:01 PM, Terence Curren wrote:

> 4 prominent editors, 4 different areas of that craft, all agreed the biggest problem now is the lack of time to do the job. :-(
>
>

David Dodson
davidadodson@sbcglobal.net

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[Avid-L2] Interesting finding at the Editors' Lounge last night

 

4 prominent editors, 4 different areas of that craft, all agreed the biggest problem now is the lack of time to do the job. :-(

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[Avid-L2] Re: [pr] Avid reports 3rd quarter earnings

 

Ah yes, look at the spike around 2005. When all the Avid folks were running around saying "but we just had the best quarter ever" to any criticisms leveled at the company or products. (Think Adrenaline)

--- In Avid-L2@yahoogroups.com, "Randall L. Rike" <indypix4u@...> wrote:
>
> http://finance.yahoo.com/q/bc?s=AVID+Basic+Chart&t=my
>
> "Sent from my own, personal, iPad"
>
> Randall L. Rike, ACI, ACSR Win-Mac-DS-ISIS & Unity
> Systems Engineer @ Discovery Studios West
>
> On Oct 29, 2011, at 9:49 AM, "Knut A. Helgeland" <knut@...> wrote:
>
> > I don't believe they've ever traded this low, this beats even the dip after 9/11?
> >
> > K
> >
> > On 29. okt. 2011, at 15.47, Terence Curren wrote:
> >
> > >
> > > At $6.37 the company has to be worth buying for parts alone. :-(
> > >
> > >
> > > --- In Avid-L2@yahoogroups.com, "haus" <switthaus@> wrote:
> > >>
> > >> I just wonder what kind of pictures the marketing team must have at Avid to keep their jobs! ;-) I mean seriously. Stock price at $6.37? This is a company in trouble.
> > >>
> > >> --- In Avid-L2@yahoogroups.com, Dennis Degan <DennyD1@> wrote:
> > >>>
> > >>>
> > >>> On Oct 28, 2011, at 4:41 PM, Terence Curren wrote:
> > >>>
> > >>>> Of course. Income is down so it must be the engineers fault. It
> > >>> couldn't have anything to do with marketing and sales..... :-(
> > >>>
> > >>> I say:
> > >>>
> > >>> You know how these business geniuses think: Engineering people
> > >>> represent COSTS. Sales people represent REVENUE. Laying off
> > >>> engineers is short-term logic used to cut costs quickly. It doesn't
> > >>> work long-term, but they don't care about that.
> > >>>
> > >>> Dennis Degan, Video Editor-Consultant-Knowledge Bank
> > >>> NBC Today Show, New York
> > >>>
> > >>
> > >
> > >
> > >
> > >
> > > ------------------------------------
> > >
> > > Search the official Complete Avid-L archives at: http://archives.bengrosser.com/avid/
> > > Yahoo! Groups Links
> > >
> > >
> > >
> >
> >
>
>
> [Non-text portions of this message have been removed]
>

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[Avid-L2] Tour the New News Set

 


If you're interested:

NBC has put up a virtual 360 view of the new "Rock Center" set in
Studio 3B:
<http://rockcenter.msnbc.msn.com/_news/2011/10/25/8481387-a-360-view-of-the-new-rock-center-studio
>
And here's a collection of photos of the new "Nightly News" and "Rock
Center" sets:
<http://www.flickr.com/photos/nbc_news/sets/72157627933607206/>
It was nice of them to shoot and publish these photos for me. ;)

Dennis Degan, Video Editor-Consultant-Knowledge Bank
NBC Today Show, New York

[Non-text portions of this message have been removed]

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[Avid-L2] Re: [pr] Avid reports 3rd quarter earnings

 

I don't WANT to sound alarmist, but after reading the press, and reading the release, it is, well, (soft-peddling) upsetting. Even with the FCP fiasco this year, they weren't able to capitalize on
it enough to generate any more than .01 per share earnings. Their
product sales seem small - especially when you consider that poc
FCPX probably shot out of the gate with a million downloads.

It's obviously got to upset them that they have to post these
figures - unsettling the post community is not something they
want to do, and can't be good for business. After all, there
HAS been some good news: the Apple fiasco has sent some users
back across the divide to the Avid camp, regionally and locally.

I was at the Keycode anniversary bash and talked to other folks
and was pleased to learn that some colleges had recently rebuilt
their departments into Avid shops - jettisoning FCP which had
swamped most school departments in the last ten years
and created all those graduates who thought FCP on a laptop was
the cat's meow. It WAS reassuring to hear that some more schools
were getting back or into Avid. Obviously, in southern CA,
many of the big film schools ARE or have stayed with Avid.
USC, Chapman, two of the most prominent.

But it is troubling to know how shallow their pockets are.
Apple annoys because they just end of life products, but the
thought of Avid potentially being so fragile as a
going concern is just depressing.

--- In Avid-L2@yahoogroups.com, Dennis Degan <DennyD1@...> wrote:
>
>
> On Oct 28, 2011, at 4:41 PM, Terence Curren wrote:
>
> > Of course. Income is down so it must be the engineers fault. It
> couldn't have anything to do with marketing and sales..... :-(
>
> I say:
>
> You know how these business geniuses think: Engineering people
> represent COSTS. Sales people represent REVENUE. Laying off
> engineers is short-term logic used to cut costs quickly. It doesn't
> work long-term, but they don't care about that.
>
> Dennis Degan, Video Editor-Consultant-Knowledge Bank
> NBC Today Show, New York
>

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Re: [Avid-L2] Re: [pr] Avid reports 3rd quarter earnings

 

http://finance.yahoo.com/q/bc?s=AVID+Basic+Chart&t=my

"Sent from my own, personal, iPad"

Randall L. Rike, ACI, ACSR Win-Mac-DS-ISIS & Unity
Systems Engineer @ Discovery Studios West

On Oct 29, 2011, at 9:49 AM, "Knut A. Helgeland" <knut@toxic.no> wrote:

> I don't believe they've ever traded this low, this beats even the dip after 9/11?
>
> K
>
> On 29. okt. 2011, at 15.47, Terence Curren wrote:
>
> >
> > At $6.37 the company has to be worth buying for parts alone. :-(
> >
> >
> > --- In Avid-L2@yahoogroups.com, "haus" <switthaus@...> wrote:
> >>
> >> I just wonder what kind of pictures the marketing team must have at Avid to keep their jobs! ;-) I mean seriously. Stock price at $6.37? This is a company in trouble.
> >>
> >> --- In Avid-L2@yahoogroups.com, Dennis Degan <DennyD1@> wrote:
> >>>
> >>>
> >>> On Oct 28, 2011, at 4:41 PM, Terence Curren wrote:
> >>>
> >>>> Of course. Income is down so it must be the engineers fault. It
> >>> couldn't have anything to do with marketing and sales..... :-(
> >>>
> >>> I say:
> >>>
> >>> You know how these business geniuses think: Engineering people
> >>> represent COSTS. Sales people represent REVENUE. Laying off
> >>> engineers is short-term logic used to cut costs quickly. It doesn't
> >>> work long-term, but they don't care about that.
> >>>
> >>> Dennis Degan, Video Editor-Consultant-Knowledge Bank
> >>> NBC Today Show, New York
> >>>
> >>
> >
> >
> >
> >
> > ------------------------------------
> >
> > Search the official Complete Avid-L archives at: http://archives.bengrosser.com/avid/
> > Yahoo! Groups Links
> >
> >
> >
>
>

[Non-text portions of this message have been removed]

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Re: [Avid-L2] Basic editing approaches

 


No.

I don't know how and why you would count. Would you count shot lengths, basically measuring cuts? Most rhythmical editing - to me - is about the flow of what is happening _inside_ the frame, more so than about the actual picture change.

I sometimes find I'm sort of counting, but more like when dancing, mostly to a 'beat' within the shot/scene.

On 29 okt. 2011, at 00:52, George Loch wrote:

> Do any of you find that you tend to edit in numerical patterns?

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Re: [Avid-L2] Re: [pr] Avid reports 3rd quarter earnings

 

Black Magic or Adobe?

Greg (at) secrethq.com
Greg Huson
Secret Headquarters, Inc
www.DigitalServiceStation.com
www.SecretHQ.com
iPhone

On Oct 29, 2011, at 6:47 AM, "Terence Curren" <tcurren@aol.com> wrote:

>
> At $6.37 the company has to be worth buying for parts alone. :-(
>
> --- In Avid-L2@yahoogroups.com, "haus" <switthaus@...> wrote:
> >
> > I just wonder what kind of pictures the marketing team must have at Avid to keep their jobs! ;-) I mean seriously. Stock price at $6.37? This is a company in trouble.
> >
> > --- In Avid-L2@yahoogroups.com, Dennis Degan <DennyD1@> wrote:
> > >
> > >
> > > On Oct 28, 2011, at 4:41 PM, Terence Curren wrote:
> > >
> > > > Of course. Income is down so it must be the engineers fault. It
> > > couldn't have anything to do with marketing and sales..... :-(
> > >
> > > I say:
> > >
> > > You know how these business geniuses think: Engineering people
> > > represent COSTS. Sales people represent REVENUE. Laying off
> > > engineers is short-term logic used to cut costs quickly. It doesn't
> > > work long-term, but they don't care about that.
> > >
> > > Dennis Degan, Video Editor-Consultant-Knowledge Bank
> > > NBC Today Show, New York
> > >
> >
>
>

[Non-text portions of this message have been removed]

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