I don't WANT to sound alarmist, but after reading the press, and reading the release, it is, well, (soft-peddling) upsetting. Even with the FCP fiasco this year, they weren't able to capitalize on
it enough to generate any more than .01 per share earnings. Their
product sales seem small - especially when you consider that poc
FCPX probably shot out of the gate with a million downloads.
It's obviously got to upset them that they have to post these
figures - unsettling the post community is not something they
want to do, and can't be good for business. After all, there
HAS been some good news: the Apple fiasco has sent some users
back across the divide to the Avid camp, regionally and locally.
I was at the Keycode anniversary bash and talked to other folks
and was pleased to learn that some colleges had recently rebuilt
their departments into Avid shops - jettisoning FCP which had
swamped most school departments in the last ten years
and created all those graduates who thought FCP on a laptop was
the cat's meow. It WAS reassuring to hear that some more schools
were getting back or into Avid. Obviously, in southern CA,
many of the big film schools ARE or have stayed with Avid.
USC, Chapman, two of the most prominent.
But it is troubling to know how shallow their pockets are.
Apple annoys because they just end of life products, but the
thought of Avid potentially being so fragile as a
going concern is just depressing.
--- In Avid-L2@yahoogroups.com, Dennis Degan <DennyD1@...> wrote:
>
>
> On Oct 28, 2011, at 4:41 PM, Terence Curren wrote:
>
> > Of course. Income is down so it must be the engineers fault. It
> couldn't have anything to do with marketing and sales..... :-(
>
> I say:
>
> You know how these business geniuses think: Engineering people
> represent COSTS. Sales people represent REVENUE. Laying off
> engineers is short-term logic used to cut costs quickly. It doesn't
> work long-term, but they don't care about that.
>
> Dennis Degan, Video Editor-Consultant-Knowledge Bank
> NBC Today Show, New York
>
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