Saturday, August 16, 2014

Re: [Avid-L2] Most popular editing software

 

What makes you say that?  It may be the case that there was a specific intention to not make a traditional professional editing system.  And knew enough after FCP7 to have FCPX developed.  If you look in the App Store it is listed first in the Top Grossing section.  


Jay

On Aug 16, 2014, at 8:26 PM, 'Mikeparsons.tv' mikeparsons.tv@gmail.com [Avid-L2] <Avid-L2@yahoogroups.com> wrote:



It tells you Steve jobs knew more about telephones than professional
editing systems.

On 17 Aug, 2014, at 4:58 am, "tcurren@aol.com [Avid-L2]" <Avid-L2@yahoogroups.com> wrote:

We do a lot of finishing for reality shows. Back when we started it was 100 percent Avid. We got into FCP finishing ahead of most of the other post houses in town. By 2010 easily 80 percent of our finishing work was on FCP originated projects. 

Then came FCPX.
Now 80 percent is Avid again. We still get a lot of indie features and docs that are FCP 7. Only a few FCPX projects so far. 
And one Premiere project.
Not sure what this tells you about anything.




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Re: [Avid-L2] Re: Most popular editing software

 

It tells you Steve jobs knew more about telephones than professional
editing systems.

On 17 Aug, 2014, at 4:58 am, "tcurren@aol.com [Avid-L2]" <Avid-L2@yahoogroups.com> wrote:

 

We do a lot of finishing for reality shows. Back when we started it was 100 percent Avid. We got into FCP finishing ahead of most of the other post houses in town. By 2010 easily 80 percent of our finishing work was on FCP originated projects. 

Then came FCPX.
Now 80 percent is Avid again. We still get a lot of indie features and docs that are FCP 7. Only a few FCPX projects so far. 
And one Premiere project.
Not sure what this tells you about anything.

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[Avid-L2] Re: Most popular editing software

 

We do a lot of finishing for reality shows. Back when we started it was 100 percent Avid. We got into FCP finishing ahead of most of the other post houses in town. By 2010 easily 80 percent of our finishing work was on FCP originated projects. 

Then came FCPX.
Now 80 percent is Avid again. We still get a lot of indie features and docs that are FCP 7. Only a few FCPX projects so far. 
And one Premiere project.
Not sure what this tells you about anything.

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[Avid-L2] Re: Most popular editing software

 

Agree with Dom.  Almost all reality TV here in LA is Avid.

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Re: [Avid-L2] Re: Most popular editing software

 

Not in the NYC region. Overwhelming majority of reality shows here are Avid. At least from what I can see.



On 8/16/2014 10:21 AM, Steve Hullfish steve4lists@veralith.com [Avid-L2] wrote:
Scott, I agree with most everything you said EXCEPT the reality TV stuff, because the reality TV is where the other systems like premiere and especially FCP have a strong foothold. So cutting reality is certainly done on Avids - Mark Raudonis is here as proof - but the majority of that stuff is probably Premiere and FCP, not Avid.

There's no problem being a "little person." I'm one myself. If Avid wants to make any money on MC sales, the little people are the ones they need to gear to. I just mean people who don't by licenses in bulk and huge ISIS systems. I don't mean it to cast any aspersions on the quality of "little people" work.

Steve Hullfish

On Aug 16, 2014, at 6:46 AM, "switthaus@mac.com [Avid-L2]" <Avid-L2@yahoogroups.com> wrote:

 

A flawed sample on a niche market.  Lovely.  I thought this WAS an Avid marketing piece.  Of course they would not mention DS if it were!  

"I know that in reality, it shouldn't matter to a small production company like mine about those statistics when I'm deciding on editing software, but "little people" definitely want to be playing with the same toys as the "big boys.""
Steve, this has been Avid's marketing strategy forever and it does not seem to work.  Avid already has Hollywood and large scale, multiple-editor "factories" in broadcast.  Good for them, now how do you grow the user-base?  It seems to be losing everywhere else and I can't even find an MC suite to four-wall in my region which is a big change from 10 years ago.  Does Avid really want to play outside that market?  If not, that's cool and start honing your message to that niche.
Avid has never figured out the "why" in it's marketing program.  They sell the "what" but not the "why".  They usually answer with a feature-list which is really really close to everyone else's.  Some are better, some are worse.  For the majority of users, total visual storytellers out there, I would bet that Avid is lagging behind and not "THE" system to use.  I would also argue that much of the broadcast seen today is not something to aspire to.  If you are pinning your legacy to that, reality TV is not doing you much good!  Of course there is the "little people" mention which has its own set of problems. 
Louis Hernandez is a finance guy and we see his influence with the new subscription plan. Now it's up to the new CMO to make some big changes.
Just a view from a "little people" person....



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Re: [Avid-L2] Re: Most popular editing software

 

Scott, I agree with most everything you said EXCEPT the reality TV stuff, because the reality TV is where the other systems like premiere and especially FCP have a strong foothold. So cutting reality is certainly done on Avids - Mark Raudonis is here as proof - but the majority of that stuff is probably Premiere and FCP, not Avid.


There's no problem being a "little person." I'm one myself. If Avid wants to make any money on MC sales, the little people are the ones they need to gear to. I just mean people who don't by licenses in bulk and huge ISIS systems. I don't mean it to cast any aspersions on the quality of "little people" work.

Steve Hullfish

On Aug 16, 2014, at 6:46 AM, "switthaus@mac.com [Avid-L2]" <Avid-L2@yahoogroups.com> wrote:

 

A flawed sample on a niche market.  Lovely.  I thought this WAS an Avid marketing piece.  Of course they would not mention DS if it were!  

"I know that in reality, it shouldn't matter to a small production company like mine about those statistics when I'm deciding on editing software, but "little people" definitely want to be playing with the same toys as the "big boys.""
Steve, this has been Avid's marketing strategy forever and it does not seem to work.  Avid already has Hollywood and large scale, multiple-editor "factories" in broadcast.  Good for them, now how do you grow the user-base?  It seems to be losing everywhere else and I can't even find an MC suite to four-wall in my region which is a big change from 10 years ago.  Does Avid really want to play outside that market?  If not, that's cool and start honing your message to that niche.
Avid has never figured out the "why" in it's marketing program.  They sell the "what" but not the "why".  They usually answer with a feature-list which is really really close to everyone else's.  Some are better, some are worse.  For the majority of users, total visual storytellers out there, I would bet that Avid is lagging behind and not "THE" system to use.  I would also argue that much of the broadcast seen today is not something to aspire to.  If you are pinning your legacy to that, reality TV is not doing you much good!  Of course there is the "little people" mention which has its own set of problems. 
Louis Hernandez is a finance guy and we see his influence with the new subscription plan. Now it's up to the new CMO to make some big changes.
Just a view from a "little people" person....


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Posted by: Steve Hullfish <steve4lists@veralith.com>
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Re: [Avid-L2] Most popular editing software

 

On Aug 15, 2014, at 5:41 PM, Steve Hullfish steve4lists@veralith.com [Avid-L2] <Avid-L2@yahoogroups.com> wrote:

 if Avid had a PR or marketing department, it would be a VERY good use of money to hire an independent company - or a publisher - to conduct a similar, better survey in the US. 

I don't believe for a second Avid does not know it's competitive position. Numbers are frequently not as clear as one might wish or expect and being the biggest does not always translate as "best" in the customers mind. I'm fairly confident that Adobe's "installed base" is still magnitudes larger than anyone else. I've never seen anything to suggest otherwise. I was just looking at a recent survey of the "DSLR" market that indicates that Premier slams everyone else. Not a surprise.  And worldwide? Don't even go there.

Avid probably still owns the U.S. film and prime time broadcast industry. The real question is can they (a) hold it, and (b) expand it. Their twenty year record on expanding is not good and it seems unlikely that Premiere can compete for the major facilities market, but who knows. They are already "in" pretty much every facility in the world. 

And don't write off FCP X. I'm seeing pushback out there. Some talented people are falling in love. Time is on Apple's side. It's very interesting.

Cheers,
                  tod


Tod Hopkins
Hillmann & Carr Inc.
2233 Wisconsin Ave., NW
Washington, DC 20007
202-342-0001










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[Avid-L2] Re: Most popular editing software

 

A flawed sample on a niche market.  Lovely.  I thought this WAS an Avid marketing piece.  Of course they would not mention DS if it were!  

"I know that in reality, it shouldn't matter to a small production company like mine about those statistics when I'm deciding on editing software, but "little people" definitely want to be playing with the same toys as the "big boys.""
Steve, this has been Avid's marketing strategy forever and it does not seem to work.  Avid already has Hollywood and large scale, multiple-editor "factories" in broadcast.  Good for them, now how do you grow the user-base?  It seems to be losing everywhere else and I can't even find an MC suite to four-wall in my region which is a big change from 10 years ago.  Does Avid really want to play outside that market?  If not, that's cool and start honing your message to that niche.
Avid has never figured out the "why" in it's marketing program.  They sell the "what" but not the "why".  They usually answer with a feature-list which is really really close to everyone else's.  Some are better, some are worse.  For the majority of users, total visual storytellers out there, I would bet that Avid is lagging behind and not "THE" system to use.  I would also argue that much of the broadcast seen today is not something to aspire to.  If you are pinning your legacy to that, reality TV is not doing you much good!  Of course there is the "little people" mention which has its own set of problems. 
Louis Hernandez is a finance guy and we see his influence with the new subscription plan. Now it's up to the new CMO to make some big changes.
Just a view from a "little people" person....

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Re: [Avid-L2] Missing Effect "INT_EFF_SPATIAL_ADAPTER" is this Frame Flex?

 

So far just removing the effects works.  For now I'll just do that.  Nothing changes in the picture, go figure

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Re: [Avid-L2] Missing Effect "INT_EFF_SPATIAL_ADAPTER" is this Frame Flex?

 

That makes sense  I see this with odd QuickTimes that have been processed and modified and don't exactly match any broadcast specification.


With Best Wishes
Roger Shufflebottom
rogershuff@yahoo.co.uk
+44 7973 543660


On 15 Aug 2014, at 16:15, bigfish@pacbell.net [Avid-L2] <Avid-L2@yahoogroups.com> wrote:

 

I found out from the offline editor he did use Ver. 7 and he didn't add any frame flex himself.  The sources were whacky .avi files he imported or linked ama and transcoded.  I will find out how he ingested the material and report back.  It seems like the effect is not needed because when I delete it the image still matches the offfline reference in size and framing.  Seems like it is acting sort of like motion adapters when you have a clip of a differing frame rate, although the motion adapters are necessary to the video frames so I don't see that with these effects.

---In Avid-L2@yahoogroups.com, <rogershuff@...> wrote :
Without testing, I think you are correct. Frameflex is invoked without any input from the editor if v7 or later detects a clip with a different raster to the current format (say dropping an SD clip into an HD sequence).
With Best WishesRoger Shufflebottomrogershuff@...
+44 7973 543660
On 15 Aug 2014, at 09:28, John Moore bigfish@... [Avid-L2] <Avid-L2@yahoogroups.com> wrote:

 

Working on an online remotely and I have a sequence that has nested unknown effects.  They all seem to be the same effect according to the sequence missing effects only report.  The effect is listed as, "INT_EFF_SPATIAL_ADAPTER".  I'm thinking this might be frame flex info from Ver. 7 and I'm on Ver. 6.5.4.  I'm contacting the offline editor to see what the effect is in his timeline and what Avid version he is running.  Anybody seen this?  Am I on the right track.  I'm upgraded to Ver. 8 on my dongle so I can move to Ver. 7 if needed.  I just haven't got around to upgrading yet.  Is this the time for moving forward?  I have a partition ready just hadn't found the need for 7 until now.
 
John Moore
Barking Trout Productions
Studio City, CA
bigfish@...



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Friday, August 15, 2014

Re: [Avid-L2] Most popular editing software

 

Didn't avid buy ediflex?  Just sayin'

________________________
Greg Huson
Secret Headquarters, Inc
Greg (at) SecretHQ.com

On Aug 15, 2014, at 11:15 PM, "'Mike Parsons.tv@gmail.com' mikeparsons.tv@gmail.com [Avid-L2]" <Avid-L2@yahoogroups.com> wrote:

 

Looking for a US study the internet says there's
'some 40 Ediflex editing systems are in use in the United States and
Canada. This represents the single largest penetration into the film
industry marketplace by any electronic editing system'

Seems we should be using Ediflex. Sounds like the future to me.

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