[Avid-L2] RE: Avid's biggest challenges

 

Thanks Dave - 

you echoed what I saw and heard.

But it seemed to me, after watching the video, that MC and PT are key products that will help drive sales of Avid Everywhere, correct?  And would it be correct that the company is hoisting AE (Avid Everywhere, not After Effects; another unfortunate marketing move) as it's vision to the future and flagship versus the editing tools as in the past?  And I would say this is probably a good idea.  Avid will not make it selling one-off software products to little guys.  Use the little digits to help sell the big and more profitable "iron" to the big users.

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