Re: [Avid-L2] Re: More folks are panning the 4K push

Shooting 4K or 5K or 8K has merit. Finishing and delivering in greater than
HD currently has very limited scope. Obviously there's some adoption of 4K
for cinematic projection (although 2K is still the norm) but there is still
no consumer market for 4K.

There is virtually no way to even get 4K to the consumer... No sign of 4K
broadcast on the horizon. Virtually no distribution method or players for
4K in the home (RED's RedRay is very niche, and Sony's product seems to
have fallen off the face of the earth).

Even now, ten years after BluRay was introduced, standard definition DVDs
outsell BluRay - any fewer than half of US households have a BluRay player,
and large number of those that do are in PS3 and never used for video
playback.

4K may "happen" in a consumer sense at some point, but it's definitely not
just around the corner as some insist. Very few people can appreciate any
benefits offered from 4K - I've watch HD and 4K on a 84" Sony 4K TV and I
could barely tell the difference, and it certainly wasn't enough that I'd
care to actually get a 4K device.

Shoot 4K for the ability to zoom if you like (your DoP will hate you) or
for the added sharpness and detail delivered from a super-sampled image...
But shooting 4K to finish in 4K is almost pointless. And there's no
consumer demand for 4K deliverables (just as there was apparently no
consumer demand for 3D)

Dylan Reeve
http://dylanreeve.com/


On Sun, Aug 25, 2013 at 10:51 AM, Scott <switthaus@mac.com> wrote:

> **
>
>
> Nope. HD. Point is that it's out there. Gonna be tough to put that genie
> back in the bottle. And yes, the director wanted to do all the repo's in
> post.
>
>
> --- In Avid-L2@yahoogroups.com, "Terence Curren" <tcurren@...> wrote:
> >
> > Did you deliver 4K? Was it broadcast 4K? Did the home viewer have an
> option to omwatch 4K?
>
> >
> > Look at how many years we watched 35MM programming in SD.
> >
> > --- In Avid-L2@yahoogroups.com, "Scott" <switthaus@> wrote:
> > >
> > >
> > > Hell, Epic 5k. Last two spots series. This guy is an ostrich.
> > >
> > > sw
> > > --- In Avid-L2@yahoogroups.com, Tony Quinsee-Jover <tony@> wrote:
> > > >
> > > > Interesting perspective and persuasive argument but... I think he's
> wrong.
> > > >
> > > > Most of the jobs I'm quoting on these days are 2k or 4k. Just
> because Mr Bourbonais isn't being asked to shoot in 4k doesn't mean it's
> not already happening.
> > > >
> > > > SD is dead in my world. Even tiny corporate jobs destined for the
> web are HD.
> > > >
> > > > 4k is the new HD.
> > > >
> > > > Tony
> > > >
> > > > Sent by magic over t'interweb
> > > >
> > > >
> > > > On 23 Aug 2013, at 20:20, "Terence Curren" <tcurren@> wrote:
> > > >
> > > > > http://broadcastengineering.com/hdtv/why-4k-wrong
> > > > > <http://broadcastengineering.com/hdtv/why-4k-wrong>
> > > > > I'm not feeling so alone anymore. :-P
> > > > >
> > > > >
> > > > > [Non-text portions of this message have been removed]
> > > > >
> > > > >
> > > > >
> > > > > ------------------------------------
> > > > >
> > > > > Search the official Complete Avid-L archives at:
> http://archives.bengrosser.com/avid/
> > > > > Yahoo! Groups Links
> > > > >
> > > > >
> > > > >
> > > >
> > >
> >
>
>
>


[Non-text portions of this message have been removed]



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