Monday, February 21, 2011

Re: [Avid-L2] Re: Symphony owners?

 

How about more market penetration? I imagine the big markets are still pretty robust for Avid, but I've seen San Francisco area flip pretty solidly over to FCS. And it's not just independent documentary and narrative feature, it's corporate and even some advertising as well. I stopped being an Avid instructor because there simply were no new users to instruct anymore.

It seems selling a few more units might help them some.

Shirley

-----Original Message-----
From: oliverpetersvidy <oliverpeters@oliverpeters.com>
To: Avid-L2@yahoogroups.com
Sent: Mon, Feb 21, 2011 9:30 am
Subject: [Avid-L2] Re: Symphony owners?

It seems like a lot of this comes down to a better way for Avid to continue

making money. Obviously, if you fold Symphony features into MC and not increase

the price, then that might be a negative move financially at this point in time.

But there are some alternative pricing strategies. For example, keep the MC Soft

price where it is, but pull out Marquee as a paid option and increase the

bundling price for the Production Studio add-on (Avid FX, BCC, Avid DVD,

Squeeze).

- Oliver

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