Monday, February 21, 2011

[Avid-L2] Re: Symphony owners?

 

It seems like a lot of this comes down to a better way for Avid to continue making money. Obviously, if you fold Symphony features into MC and not increase the price, then that might be a negative move financially at this point in time.

But there are some alternative pricing strategies. For example, keep the MC Soft price where it is, but pull out Marquee as a paid option and increase the bundling price for the Production Studio add-on (Avid FX, BCC, Avid DVD, Squeeze).

- Oliver

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