Have to agree with Oliver here. Not really a big market for new Avid editors.
Avid has benefitted from Apple not coming out with any serious updates to FCP for a long time. I have been predicting for a while that the next version of iCut Pro would be a major game changer. Since Steve Jobs was quoted saying it would come out early this year, I expect to see something soon. If I were a betting man, I would bet it will be bad for Avid and good for Apple.
--- In Avid-L2@yahoogroups.com, "oliverpetersvidy" <oliverpeters@...> wrote:
>
> > Shirley Gutierrez wrote:
> > How about more market penetration?
>
> Do you seriously see any big shift of new users to Avid other than converting former Liquid users? I think international enterprise customers are a solid growth market for Avid. In the US, Europe and Australia, all I see is selling to existing customers. Granted, my view is pretty narrow, but if we are talking about new users to video, then clearly the market is still FCP's with growing interest in Premiere Pro.
>
> - Oliver
>
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