Saturday, October 3, 2009

[Avid-L2] Re: Why isn't Avid marketing all over this story?

For what it is worth, I over see an Avid park with server and FCP with server. Plus they often have to work together.I also oversee loads of feature films, predominately on Avid and some FCP, all with servers.

Firstly, I think that the answer to the question, which is better is written on the box. FINAL CUT, for me, means that it is a systems primarily conceived to go to final cut. FINAL CUT STUDIO is an extremely complete collection of tools to do just that. AVID MEDIA COMPOSER is an excellent tool for composing and is far better than FCP at supplying industry standard interchange files (OMF, AAF, CUT LISTS, EDLS) than FCP. FCP is still nothing short of a nightmare for feature film cutlists, primarily because FCP editors, through the FCP architecture, are not forced to take into consideration labs etc. Anything goes in FCP.

The methodology of both systems is very different and above all, the way that FCP or Avid editors go about do things is very different. I find that generally, the photoshop generation has an easier time with FCP, but in a broadcast environment, Avid is better adapted to strict workflows. Each has as many bugs. What puts FCP at a disadvantage for me that it can ingest very quickly, just about anything, including nasty corrupted files from the web that reveal their nastiness when doing digital cuts. Avid is far more exacting in the begining but saves time back end (which personally I prefer). Many TV stations in france prefer daytime and fast turnaround short TV on FCP. It is cheap and easy. The Avid is prefered for longer form work, particularly when cuts are being sent between numerous facilities.

Don't forget the great advantage that Avid has over FCP. You can not easily cut between sequences. That alone keeps FCP out of the mainstream feature film market ...

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