Re: [Avid-L2] News item: "Exclusive-Media editing software vendor Avid explores sale -sources"

Alas, me personally: when a company is not prone to make the cut it will get bought.

However: what we are relying upon is the quality (and quirks) we (are/were seeing) are since the '80s. This is: AVID - a DIVA.

When there are money mongers it does not mean they understand what the essence is.

(Aside…)

The essence has to be: a functional for the editors.

Let's see what an equity company comes up with?

just my 2¢

Cheers and thank you, Marianne (sincerely!)!

We'll see.

Jo

Jochen "Jo" Hermann

filter Media Postproduction

Salzburg, Austria

On 10. Aug 2023, at 20:20, JBeck <jb30343@windstream.net> wrote:

Jef, That's the Avid way. Great editing software but they have no qualms about suppressing any negative comments. In the past that has included attempts to get people removed from their jobs if they failed to compliment the emperor's clothes. Be careful. 

And yes, Marianna is a ray of sunshine. JB 

On Aug 10, 2023, at 11:24 AM, Jef Huey <jlhueyc2@gmail.com> wrote:

Well, it is done.

https://www.nasdaq.com/articles/stg-to-acquire-avid-technology-in-$1.4-billion-deal

Still no discussion on the official Avid list.  My original post was never restored.  I must assume that people above Marianna kept her from putting it back.  But I can not believe that other people on the Avid list have not tried to post anything about the sale.  Feels very Stalinist to keep censoring the flow of information about the tool that allows their clients to make a living.