Friday, May 27, 2016

[Avid-L2] Re: Likely done with Avid

 

No it's not rocket science but the collaborative nature of how my shows work is crucial.  Yes the basic cutting of news packages hasn't traditionally needed that but I figure that now that Avid's news systems and I assume others like Edius have enabled all kinds of collaboration that didn't use to exist back in the linear days news rooms technical infrastructure needs to support that.  A system like Adobe where the roots are in standalone environments has yet to show its' chops in those environments from what I've heard.  I know ABC promo went Adobe but they had been FCP7 before and they had an in house san solution that made things very problematic to move a project from one room to another.  As a result the bays were designated  for a particular genre of promo, not sure exactly how they were broken up, so you only cut a certain type of promo in a particular bay.  If they suddenly needed another bay for that style or to reassign a bay to a different promo category was not easy.

I'm thinking in terms of all the bells and whistles I've seen over the past NABs where writers were actually creating lower 3rd content that would translate down to the editor or where ever.  Also those writers could do stringouts that could pop right to an edit station.  Now I don't cut news but I would figure that those types of features may now be more important that I would have thought.  Perhaps not.  I'd still be done with the news piece faster than any NLE if you walked in with a couple 3/4 inch field tapes and I had an IPS 100 setup.  Heck most news was cut machine to machine so forget the ingest just cut right to the master.  I know Avid and I'm sure other systems can accomplish that now but I'd still be done in the same amount of time or faster in a quick turn around environment and a competent producer at my side.  Of course now the editors are supposed to be producers so what do I know?



---In avid-l2@yahoogroups.com, <oliverpeters@...> wrote :

John - why would this surprise you? News - at least local market daily packages - isn't that complex and could be cut on virtually any system.

Avid provides value on the Interplay side for those stations that use it. But the actual cutting would be fine on any NLE and Premiere Pro is no less capable. Now that Avid is actually providing an asset management Control Panel for Premiere Pro, it's even easier to integrate Premiere into an Avid news system.

In fact, probably the best-suited news cutting NLE is FCPX these days, because its timeline architecture most closely mimics how a news story is structured. I mean, come on, this stuff used to be done with two BVU-800s! It's not rocket science.

- Oliver

Oliver Peters - editor | colorist

 I'd be surprised to see it used in the chaos of a news environment.  Edius seems to have a strong platform in those environments.

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this is the Avid-L2

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