Monday, April 13, 2015

Re: [Avid-L2] Dnx- io

 

>I strongly doubt that.

>What's in it for BMD? What's in it for the customer?
>Would you pay 1000 bucks to use it as a plugin

I think the answer is simple:  What was the value of the Avid Fusion plugin?  

Fusion (pre-BMD) was able to sell more products.  They established a beach head in an NLE that was used in many higher-end broadcast and theatrical projects.  And for those that cared, they offered a professional replacement for Avid's dated and challenged effects module. 

What's in it for the customer?  Same thing as the Fusion plugin.  "No round tripping".  And yes, for my workflow, I would pay $1,000 to avoid that headache.  Obviously, people are buying the Baselight plugin for the exact same reason.

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Posted by: blafarm@yahoo.com
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