I can't see this as underhand by Avid at all. The world and the markets changed. Avid can't exist on the whims of Post house and user upgrades every few years.
Avid software is either useful to you or not and if $299 is too much then its not the tool for you. And if you need it in an add hoc way then follow the Adobe route, the only Adobe route, and rent as needed.
I'm really expecting and hoping for some big feature changes before year end. But the devil part of me hopes that happens in early 2015 and rewards those that paid the $299 and trusted to Avid to deliver. And the rest are left cutting on fcpx untill Apple decide to change the game again....
Pat from his mobile.
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Posted by: pat@horridge.org.uk
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