Traditionally Avid was born in the Big Iron days and if you were going to play with the likes of GVG switchers and Sony gear you had to support legacy equipment. After plunking down the bucks for a 300 switcher for your linear edit bay you wouldn't be too keen on GVG coming out with a 3000 switcher and leaving you to fend for yourself. Of course the 3000 was to handle a different format but the idea applied back in the day.
Sure now that the editor is much cheaper there is a much smaller margin of profit and R&D budgets suffer. The question is with large installs at big networks etc... How wise would it be to leave them stranded and looking elsewhere when they are no longer getting maintenance fixes to their software.
I think that Avid's opportunity is in in the further development of file based workflows with ama being a big part. I'm more likely to upgrade, or get support, if I see the ability to handle the ever changing file format ecosystem. I'm small potatos but $299.00/year seems reasonable for that kind of progress. Of course I'd love to see the color corrector get some love, but at this point I'm not holding my breath.
---In Avid-L2@yahoogroups.com, <switthaus@...> wrote :
Posted by: bigfish@pacbell.net
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