Avid Dramatically Improves Workflow Speed and Openness with Media Composer
6.5 Family of Products
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IBC (Hall 7, Booth #J20), AMSTERDAM, 2012-09-07
New features streamline project mastering and archiving, and advance
editing efficiency
AvidR (NASDAQ: AVID) <http://www.avid.com> today announced the latest
release of its industry-leading video editing tools, Media ComposerR 6.5,
SymphonyR 6.5, and NewsCutterR 10.5, providing fast, open workflows that
greatly advance editing efficiency. The new releases of Media Composer and
NewsCutter are also the first work in conjunction with Avid InterplayR
Sphere to support universal connectivity and collaborative production,
giving contributors the freedom to work in a distributed environment that
spans multiple locations and time zones. With support for new standards that
help streamline media mastering and archiving, plus new audio features and
relink capabilities, these latest releases enable customers to further
enhance their creativity and productivity.
"We're pleased to unveil new capabilities in Avid Media Composer that
provide customers with the innovation and flexibility they need to achieve
their creative vision," said Chris Gahagan, senior vice president of
products at Avid. "Our customers have told us that they are looking to
eliminate bottlenecks and open up new workflows. The latest updates to the
Media Composer family of products help them to do just that."
What's new in the Media Composer Family
Media Composer 6.5, Symphony 6.5, and NewsCutter 10.5 offer key enhancements
that enable customers to speed up their workflow efficiency:
Avid Media Authoring - Customers in facilities who handle a variety of input
formats and deliver multiple output formats can now master and archive
projects more efficiently with Avid Media Authoring. This new component of
Avid Media Access (AMA) offers support for AS-02, a standard developed by
the Advanced Media Workflow Association that helps post-production
facilities simplify efficient media management for versioning of programs
and streamline delivery to a variety of platforms and devices. And with the
addition of natively supporting the JPEG 2000 codec, customers can package
sequences for easy versioning and archiving, as well as scale sequences to
meet the needs of multiple generational content passes-without media
degradation. The Media Composer 6.5 family of products also supports Active
Format Description (AFD) to enable one consistent viewer
experience-regardless of down-conversion or reformatting.
I/O Hardware Release - With the I/O Hardware Release control in Media
Composer, Symphony and NewsCutter, customers using third-party hardware
through Avid Open I/O can further customize their workflows. Editors can now
simply activate and deactivate hardware to pass control back and forth
between Media Composer and third-party applications such as Adobe After
Effects or Blackmagic Design DaVinci Resolve. In addition, editors can now
access software-only mode features, such as full-screen playback, directly
in Media Composer without disconnecting.
Audio enhancements - The industry leading audio tools in Media Composer,
Symphony and NewsCutter take a leap forward with significant new
enhancements. The addition of advanced audio keyframing accelerates the
automation process within and among audio tracks. And with support for 64
audio voices, video editors gain more power to work with multiple stem mixes
and play them all back simultaneously.
Advanced relink support - Editors gain more flexibility to interact with
media from third-party applications, such as DaVinci Resolve, through
expanded relink support, enabling them to dynamically reconnect clips to new
or the original media using a wide variety of common metadata fields.
What customers are saying
"Working together with Avid, we're pleased to see innovation and support for
JPEG 2000 and AS-02 in Media Composer," said Chris Dee, VP of production
engineering at HBO. "It will allow HBO-and our partners-to edit and track
multiple versions and languages for audio and video project deliverables
worldwide."
"At HBO we're leading the way in leveraging JPEG 2000 as our mezzanine file
standard and AMWA AS-02 to enable content delivery and interchange for HBO
and for our partners," said Elmer G. Musser, SVP of engineering at HBO.
"Finished sequences from Media Composer will be represented in a structure
where derivative processing for both on-air and IP platforms can be created
with efficiency and a high degree of quality."
Pricing and Availability
Media Composer 6.5 <http://www.avid.com/US/products/family/Media-Composer> ,
Symphony 6.5 <http://www.avid.com/US/products/Symphony> , and NewsCutter
10.5 <http://www.avid.com/US/products/NewsCutter-Software> are available
now. Pricing is as follows:
* Media Composer 6.5 starts at $2,499 USD
* Media Composer 6.5 upgrades start at $499 USD
* NewsCutter 10.5 starts at $2,499 USD
* NewsCutter 10.5 upgrades start at $499 USD
* Symphony 6.5 starts at $5,999 USD
* Symphony 6.5 upgrades start at $499 USD
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