RE: [Avid-L2] MC 6.5

I have to agree, $499 is just too much for a 6.0.3 to 6.5 upgrade. There
are some good updates, but I don't see where the $500 is justified.

Mark Santora.
On Sep 7, 2012 10:39 AM, "Gary Bettan" <gary@videoguys.com> wrote:

> **
>
>
>
> Avid Dramatically Improves Workflow Speed and Openness with Media Composer
> 6.5 Family of Products
>
> _____
>
> IBC (Hall 7, Booth #J20), AMSTERDAM, 2012-09-07
>
> New features streamline project mastering and archiving, and advance
> editing efficiency
>
> AvidR (NASDAQ: AVID) <http://www.avid.com> today announced the latest
> release of its industry-leading video editing tools, Media ComposerR 6.5,
> SymphonyR 6.5, and NewsCutterR 10.5, providing fast, open workflows that
> greatly advance editing efficiency. The new releases of Media Composer and
> NewsCutter are also the first work in conjunction with Avid InterplayR
> Sphere to support universal connectivity and collaborative production,
> giving contributors the freedom to work in a distributed environment that
> spans multiple locations and time zones. With support for new standards
> that
> help streamline media mastering and archiving, plus new audio features and
> relink capabilities, these latest releases enable customers to further
> enhance their creativity and productivity.
>
> "We're pleased to unveil new capabilities in Avid Media Composer that
> provide customers with the innovation and flexibility they need to achieve
> their creative vision," said Chris Gahagan, senior vice president of
> products at Avid. "Our customers have told us that they are looking to
> eliminate bottlenecks and open up new workflows. The latest updates to the
> Media Composer family of products help them to do just that."
>
> What's new in the Media Composer Family
>
> Media Composer 6.5, Symphony 6.5, and NewsCutter 10.5 offer key
> enhancements
> that enable customers to speed up their workflow efficiency:
>
> Avid Media Authoring - Customers in facilities who handle a variety of
> input
> formats and deliver multiple output formats can now master and archive
> projects more efficiently with Avid Media Authoring. This new component of
> Avid Media Access (AMA) offers support for AS-02, a standard developed by
> the Advanced Media Workflow Association that helps post-production
> facilities simplify efficient media management for versioning of programs
> and streamline delivery to a variety of platforms and devices. And with the
> addition of natively supporting the JPEG 2000 codec, customers can package
> sequences for easy versioning and archiving, as well as scale sequences to
> meet the needs of multiple generational content passes-without media
> degradation. The Media Composer 6.5 family of products also supports Active
> Format Description (AFD) to enable one consistent viewer
> experience-regardless of down-conversion or reformatting.
>
> I/O Hardware Release - With the I/O Hardware Release control in Media
> Composer, Symphony and NewsCutter, customers using third-party hardware
> through Avid Open I/O can further customize their workflows. Editors can
> now
> simply activate and deactivate hardware to pass control back and forth
> between Media Composer and third-party applications such as Adobe After
> Effects or Blackmagic Design DaVinci Resolve. In addition, editors can now
> access software-only mode features, such as full-screen playback, directly
> in Media Composer without disconnecting.
>
> Audio enhancements - The industry leading audio tools in Media Composer,
> Symphony and NewsCutter take a leap forward with significant new
> enhancements. The addition of advanced audio keyframing accelerates the
> automation process within and among audio tracks. And with support for 64
> audio voices, video editors gain more power to work with multiple stem
> mixes
> and play them all back simultaneously.
>
> Advanced relink support - Editors gain more flexibility to interact with
> media from third-party applications, such as DaVinci Resolve, through
> expanded relink support, enabling them to dynamically reconnect clips to
> new
> or the original media using a wide variety of common metadata fields.
>
> What customers are saying
>
> "Working together with Avid, we're pleased to see innovation and support
> for
> JPEG 2000 and AS-02 in Media Composer," said Chris Dee, VP of production
> engineering at HBO. "It will allow HBO-and our partners-to edit and track
> multiple versions and languages for audio and video project deliverables
> worldwide."
>
> "At HBO we're leading the way in leveraging JPEG 2000 as our mezzanine file
> standard and AMWA AS-02 to enable content delivery and interchange for HBO
> and for our partners," said Elmer G. Musser, SVP of engineering at HBO.
> "Finished sequences from Media Composer will be represented in a structure
> where derivative processing for both on-air and IP platforms can be created
> with efficiency and a high degree of quality."
>
> Pricing and Availability
>
> Media Composer 6.5 <http://www.avid.com/US/products/family/Media-Composer>
> ,
> Symphony 6.5 <http://www.avid.com/US/products/Symphony> , and NewsCutter
> 10.5 <http://www.avid.com/US/products/NewsCutter-Software> are available
> now. Pricing is as follows:
>
> * Media Composer 6.5 starts at $2,499 USD
> * Media Composer 6.5 upgrades start at $499 USD
> * NewsCutter 10.5 starts at $2,499 USD
> * NewsCutter 10.5 upgrades start at $499 USD
> * Symphony 6.5 starts at $5,999 USD
> * Symphony 6.5 upgrades start at $499 USD
>
> [Non-text portions of this message have been removed]
>
>
>


[Non-text portions of this message have been removed]



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