Premiere Pro also has kb settings to match Avid MC.
D(a tad short on sleep and grouchy this morning)D
On 9/8/2011 9:40 AM, George Loch wrote:
>
> I think Adobe has just been better poised to take advantage of the
> situation
> because they have essentially been following Apple's every move - even
> down
> to keyboard shortcuts. The workflow is nearly identical so this makes it
> very easy to transition from FCS to Adobe. Avid's approach is not
> better or
> worse, just different. However, Adobe's main advantage in all of this
> is the
> 1 -2 punch called Photoshop and After Effects. Everyone has to have
> them and
> as soon as you need them both, you should just buy the suite
>
> -gl
>
> On Thu, Sep 8, 2011 at 9:33 AM, David Dawkins <dawk2@shaw.ca
> <mailto:dawk2%40shaw.ca>> wrote:
>
> > Avid seems to have missed the boat on the FCPx opportunity Apple handed
> > to them. Other than the crossgrade promotion, over on the social media
> > side of things it has been quiet. Too quiet.
> >
> > Adobe came out swinging with a similar crossgrade promotion on an
> > integrated suite which runs on pretty much the same hardware serious FCP
> > users already have. They active twitter and fb accounts for PremierePro,
> > ProductionPremium, AfterEffects and Photoshop. Everytime you turned
> > around they were promoting workflows, training articles and answering
> > questions. Avid with a few exceptions has been a slow show. When they
> > have popped up it has usually been without the super power of hash tags
> > or by the grace of faithful users. I believe Adobe has become the new
> > pesky and sexy sibling FCS/FC7 was.
> >
> > The only encouraging sign I have seen is a recognition by editors,
> > especially FCP editors, that competance with more than one NLE is a good
> > thing.Can you say Lightworks? They announced at IBC. Adobe, well look at
> > this thread. FCPx has been quiet, not living up to rumors, but then with
> > s/w who can/does? Do you not think the pressure is on to put some shine
> > back on the rose with thorns in the side of Avid if not prior to NAB, at
> > NAB?
> >
> > I also noted a number of editors committing to learning After Effects.
> >
> > Want an idea of what is going on in social media with editors and
> > editing? Souse out twitters #postchat .
> >
> > http://paper.li/theriotisover/1312390146 The paper.li on post.
> > http://postchat.wordpress.com/transcripts/ From past post chats scroll
> > through.
> > http://postchat.wordpress.com/how-to-participate/ Drop in one week.
> >
> > Search #Avid and see who is posting. Search #premierepro and
> > #mediacomposer . On the fb side check out
> > https://www.facebook.com/groups/premierepro/ AFAIK there is no MC
> > equivalent outside the Avid forums and yes Adobe has a forum. Well,
> > there is the L but some of the questions would just get our usual RTFM
> > answer, curmudgeons that we are. :)
> >
> > I do not have access to sales figures but my sense is Adobe has leapt
> > forward hugely. People are marvelling at finding Avid in Best Buy, Adobe
> > has been there for years. Brand awareness may be coming, too little too
> > late? If Avid only had a few dozen Mariannas working social media...
> >
> > A concrete example https://www.facebook.com/ScriptSyncFans 7 posts since
> > the beginning of August.. No account on twitter.
> > https://www.facebook.com/aftereffects 12 posts since the beginning of
> > the month after parsing out the Speedgrade news. On twitter 8 posts In
> > the last 24 hours but prior to the IRIDAS announcement. Perhaps not the
> > fairest comparison given how established AE (not Assistant Editor) is.
> > But life is not fair.
> >
> > In one of the postchats I was left with a strong impression Adobe's free
> > training resources were fairly well known. Avid? They have that? Wow,
> > never knew. We have all seen posts about Avid's advertising and its lack
> > of impact. It is time Avid got into serious guerrilla marketing. Because
> > as Terry said:
> > "On 9/8/2011 7:59 AM, Terence Curren wrote:
> > >
> > > Not good for Avid. :-( "
> > >
> > I suspect the window slams shut in a high wind one way or another by the
> > end of NAB. Of course I could be surprised in the 3 days of IBC?
> >
> > DD
> >
> >
> >
> > [Non-text portions of this message have been removed]
> >
> >
> >
> > ------------------------------------
> >
> > Search the offical complete Avid-L archives at:
> > http://archives.bengrosser.com/avid/
> >
> > If you want to donate to Red Cross quake relief, you can do so
> through your
> > cell phone. Text redcross to 90999 to make a $10 donation. It will be on
> > your next cell bill.Yahoo! Groups Links
> >
> >
> >
> >
>
> [Non-text portions of this message have been removed]
>
>
[Non-text portions of this message have been removed]
If you want to donate to Red Cross quake relief, you can do so through your cell phone. Text redcross to 90999 to make a $10 donation. It will be on your next cell bill.
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