And bless you for that Jeff.
BTW
Adobe sees 45% sales growth for Mac video tools after Final Cut Pro X exodus
http://www.appleinsider.com/articles/11/09/08/adobe_sees_45_sales_growth_for_mac_video_tools_after_final_cut_x_exodus.html
DD
On 9/8/2011 9:38 AM, Jeff Sengpiehl wrote:
>
> The l2 is on Facebook
>
> On Sep 8, 2011, at 8:33 AM, David Dawkins <dawk2@shaw.ca
> <mailto:dawk2%40shaw.ca>> wrote:
>
> > Avid seems to have missed the boat on the FCPx opportunity Apple handed
> > to them. Other than the crossgrade promotion, over on the social media
> > side of things it has been quiet. Too quiet.
> >
> > Adobe came out swinging with a similar crossgrade promotion on an
> > integrated suite which runs on pretty much the same hardware serious
> FCP
> > users already have. They active twitter and fb accounts for
> PremierePro,
> > ProductionPremium, AfterEffects and Photoshop. Everytime you turned
> > around they were promoting workflows, training articles and answering
> > questions. Avid with a few exceptions has been a slow show. When they
> > have popped up it has usually been without the super power of hash tags
> > or by the grace of faithful users. I believe Adobe has become the new
> > pesky and sexy sibling FCS/FC7 was.
> >
> > The only encouraging sign I have seen is a recognition by editors,
> > especially FCP editors, that competance with more than one NLE is a
> good
> > thing.Can you say Lightworks? They announced at IBC. Adobe, well
> look at
> > this thread. FCPx has been quiet, not living up to rumors, but then
> with
> > s/w who can/does? Do you not think the pressure is on to put some shine
> > back on the rose with thorns in the side of Avid if not prior to
> NAB, at
> > NAB?
> >
> > I also noted a number of editors committing to learning After Effects.
> >
> > Want an idea of what is going on in social media with editors and
> > editing? Souse out twitters #postchat .
> >
> > http://paper.li/theriotisover/1312390146 The paper.li on post.
> > http://postchat.wordpress.com/transcripts/ From past post chats scroll
> > through.
> > http://postchat.wordpress.com/how-to-participate/ Drop in one week.
> >
> > Search #Avid and see who is posting. Search #premierepro and
> > #mediacomposer . On the fb side check out
> > https://www.facebook.com/groups/premierepro/ AFAIK there is no MC
> > equivalent outside the Avid forums and yes Adobe has a forum. Well,
> > there is the L but some of the questions would just get our usual RTFM
> > answer, curmudgeons that we are. :)
> >
> > I do not have access to sales figures but my sense is Adobe has leapt
> > forward hugely. People are marvelling at finding Avid in Best Buy,
> Adobe
> > has been there for years. Brand awareness may be coming, too little too
> > late? If Avid only had a few dozen Mariannas working social media...
> >
> > A concrete example https://www.facebook.com/ScriptSyncFans 7 posts
> since
> > the beginning of August.. No account on twitter.
> > https://www.facebook.com/aftereffects 12 posts since the beginning of
> > the month after parsing out the Speedgrade news. On twitter 8 posts In
> > the last 24 hours but prior to the IRIDAS announcement. Perhaps not the
> > fairest comparison given how established AE (not Assistant Editor) is.
> > But life is not fair.
> >
> > In one of the postchats I was left with a strong impression Adobe's
> free
> > training resources were fairly well known. Avid? They have that? Wow,
> > never knew. We have all seen posts about Avid's advertising and its
> lack
> > of impact. It is time Avid got into serious guerrilla marketing.
> Because
> > as Terry said:
> > "On 9/8/2011 7:59 AM, Terence Curren wrote:
> > >
> > > Not good for Avid. :-( "
> > >
> > I suspect the window slams shut in a high wind one way or another by
> the
> > end of NAB. Of course I could be surprised in the 3 days of IBC?
> >
> > DD
> >
> > [Non-text portions of this message have been removed]
> >
> >
>
> [Non-text portions of this message have been removed]
>
>
[Non-text portions of this message have been removed]
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