I hope Adam Kranitz is following this list and would care to respond.
sw
--- In Avid-L2@yahoogroups.com, David Dawkins <dawk2@...> wrote:
>
> Avid seems to have missed the boat on the FCPx opportunity Apple handed
> to them. Other than the crossgrade promotion, over on the social media
> side of things it has been quiet. Too quiet.
>
> Adobe came out swinging with a similar crossgrade promotion on an
> integrated suite which runs on pretty much the same hardware serious FCP
> users already have. They active twitter and fb accounts for PremierePro,
> ProductionPremium, AfterEffects and Photoshop. Everytime you turned
> around they were promoting workflows, training articles and answering
> questions. Avid with a few exceptions has been a slow show. When they
> have popped up it has usually been without the super power of hash tags
> or by the grace of faithful users. I believe Adobe has become the new
> pesky and sexy sibling FCS/FC7 was.
>
> The only encouraging sign I have seen is a recognition by editors,
> especially FCP editors, that competance with more than one NLE is a good
> thing.Can you say Lightworks? They announced at IBC. Adobe, well look at
> this thread. FCPx has been quiet, not living up to rumors, but then with
> s/w who can/does? Do you not think the pressure is on to put some shine
> back on the rose with thorns in the side of Avid if not prior to NAB, at
> NAB?
>
> I also noted a number of editors committing to learning After Effects.
>
> Want an idea of what is going on in social media with editors and
> editing? Souse out twitters #postchat .
>
> http://paper.li/theriotisover/1312390146 The paper.li on post.
> http://postchat.wordpress.com/transcripts/ From past post chats scroll
> through.
> http://postchat.wordpress.com/how-to-participate/ Drop in one week.
>
> Search #Avid and see who is posting. Search #premierepro and
> #mediacomposer . On the fb side check out
> https://www.facebook.com/groups/premierepro/ AFAIK there is no MC
> equivalent outside the Avid forums and yes Adobe has a forum. Well,
> there is the L but some of the questions would just get our usual RTFM
> answer, curmudgeons that we are. :)
>
> I do not have access to sales figures but my sense is Adobe has leapt
> forward hugely. People are marvelling at finding Avid in Best Buy, Adobe
> has been there for years. Brand awareness may be coming, too little too
> late? If Avid only had a few dozen Mariannas working social media...
>
> A concrete example https://www.facebook.com/ScriptSyncFans 7 posts since
> the beginning of August.. No account on twitter.
> https://www.facebook.com/aftereffects 12 posts since the beginning of
> the month after parsing out the Speedgrade news. On twitter 8 posts In
> the last 24 hours but prior to the IRIDAS announcement. Perhaps not the
> fairest comparison given how established AE (not Assistant Editor) is.
> But life is not fair.
>
> In one of the postchats I was left with a strong impression Adobe's free
> training resources were fairly well known. Avid? They have that? Wow,
> never knew. We have all seen posts about Avid's advertising and its lack
> of impact. It is time Avid got into serious guerrilla marketing. Because
> as Terry said:
> "On 9/8/2011 7:59 AM, Terence Curren wrote:
> >
> > Not good for Avid. :-( "
> >
> I suspect the window slams shut in a high wind one way or another by the
> end of NAB. Of course I could be surprised in the 3 days of IBC?
>
> DD
>
>
>
> [Non-text portions of this message have been removed]
>
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