Re: [Avid-L2] Re: Milestone

I love this thread. I thought Oliver's remarks directed at Frank were very interesting and pretty "on point." But it's also kind of funny about saying that FCP may be trying something so radical that they'll lose the established Hollywood crew. The funny think is that Avid recently released some pretty small - but radical in a way - changes to the interface and received pretty strong pushback from the stodgy old guard. I'm not saying those were bad changes, I just think it's funny because with such a small change causing such difficult buy-in from Avid users, I can't imagine what the reaction will be to what has been rumored to be coming from Apple.

Like everyone else, I think that what I really want is the most dynamic, valid, strong, editing system from BOTH Avid AND Apple. For either one to fail or even just to be weak won't serve the market well. The more fight that Frank Capria and Steve Bayes and their colleagues have in them, the better for everyone.

Steve Hullfish
contributor: www.provideocoalition.com
author: "The Art and Technique of Digital Color Correction"

On Mar 6, 2011, at 7:27 PM, Terence Curren wrote:

> Have to agree with Oliver here. Would you rather be the company that provides the tools and viewers for the mass market of the entire internet based viewing world. Or the company tied to a few folks left doing high end products for a few viewers?
>
> As Philip Hodgetts likes to point out, Apple has enough cash in the bank to produce more movies than all of Hollywood's yearly output. Makes you wonder who is looking at the bigger picture...
>
> --- In Avid-L2@yahoogroups.com, "oliverpetersvidy" <oliverpeters@...> wrote:
> >
> > > Frank Capria wrote:
> > > Game on.
> >
> > Ironically, your timing may be great.
> >
> > There are a lot of indications that Apple has tired of the "traditional professional" user, simply because these users are unwilling to jump on the cutting edge of things. This particularly pertains to Hollywood-level features and TV shows. I think they see the "new professional" video user as folks like video journalist/one-man-band/predators. Add to that, the whole slow of wannabe (non-studio) filmmakers, a lot of corporate video users and others. I think the fact that their PR effort tied into A-list film editors has been non-existent or late at best for the last couple of years is one obvious signal.
> >
> > If the rumors/predictions are true about FCP8/FCPx/FCP?, then it's going to be a version that many professional editors might think twice about jumping over to. Traditional post might well be a market niche Apple is willing to sacrifice, if the new version has a broader application to the "new pro" as they see it. But for "traditional pro" users as those on this list and the FCP-L, look at things like L&C (gone?) or offline-online workflows when the new version finally does come out. Will the updated model serve your needs?
> >
> > Hopefully at that point, Avid will get around to being able to natively write Pro Res files, as that could be the legacy that lives on for many pro users. Right now that's a no-go unless FCP/FCS is installed on a system. For better or worse, Pro Res is becoming a bit of a de facto standard.
> >
> > - Oliver
> >
>
>

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