Depends what your business model is. We think there's money to be made
making specialized tools for the professional. Hey, both Mercedes and Toyota
are profitable. I happen know which one I'd rather design for.
Frank Capria
(508) 709 9212
www.capria.tv
On Sun, Mar 6, 2011 at 8:27 PM, Terence Curren <tcurren@aol.com> wrote:
> Have to agree with Oliver here. Would you rather be the company that
> provides the tools and viewers for the mass market of the entire internet
> based viewing world. Or the company tied to a few folks left doing high end
> products for a few viewers?
>
> As Philip Hodgetts likes to point out, Apple has enough cash in the bank to
> produce more movies than all of Hollywood's yearly output. Makes you wonder
> who is looking at the bigger picture...
>
> --- In Avid-L2@yahoogroups.com, "oliverpetersvidy" <oliverpeters@...>
> wrote:
> >
> > > Frank Capria wrote:
> > > Game on.
> >
> > Ironically, your timing may be great.
> >
> > There are a lot of indications that Apple has tired of the "traditional
> professional" user, simply because these users are unwilling to jump on the
> cutting edge of things. This particularly pertains to Hollywood-level
> features and TV shows. I think they see the "new professional" video user as
> folks like video journalist/one-man-band/predators. Add to that, the whole
> slow of wannabe (non-studio) filmmakers, a lot of corporate video users and
> others. I think the fact that their PR effort tied into A-list film editors
> has been non-existent or late at best for the last couple of years is one
> obvious signal.
> >
> > If the rumors/predictions are true about FCP8/FCPx/FCP?, then it's going
> to be a version that many professional editors might think twice about
> jumping over to. Traditional post might well be a market niche Apple is
> willing to sacrifice, if the new version has a broader application to the
> "new pro" as they see it. But for "traditional pro" users as those on this
> list and the FCP-L, look at things like L&C (gone?) or offline-online
> workflows when the new version finally does come out. Will the updated model
> serve your needs?
> >
> > Hopefully at that point, Avid will get around to being able to natively
> write Pro Res files, as that could be the legacy that lives on for many pro
> users. Right now that's a no-go unless FCP/FCS is installed on a system. For
> better or worse, Pro Res is becoming a bit of a de facto standard.
> >
> > - Oliver
> >
>
>
>
>
> ------------------------------------
>
>
> Search the offical complete Avid-L archives at:
> http://archives.bengrosser.com/avid/
>
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>
>
>
>
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