I have said this - "Marketing is aspirational" - forEVER! It's so true. If you can convince people that all the big boys edit on Avid, then that's what everyone from corporate editors and event editors on up the chain will want to edit with.
FCP and even Premiere editors just have a skewed view of how many movies and TV shows are cut on Avid. There are definitely TV shows and films cut on FCP, but still, the majority of the primetime network shows that people ASPIRE to and the majority of features are still cut on Avid.
I think I mentioned in a post a few months ago that a Premiere Pro editor was trying to convince me that Avatar had been cut on Premiere...when in fact it was Avid.
Steve Hullfish
contributor: www.provideocoalition.com
author: "The Art and Technique of Digital Color Correction"
co-author: "Color Correction for Video: revised edition," "Avid Xpress Pro Editing Workshop" and "Avid XpressDV On the Spot"
presenter: Class On Demand's "Complete Training for Avid Media Composer" AND "Complete Training for Apple Color"
www.classondemand.net/media/final-cut-training/color01.aspx
On Feb 21, 2011, at 1:32 PM, oliverpetersvidy wrote:
> Yet marketing is aspirational. Apple has been doing that with FCP since Murch switched over and its been quite successful. Why shouldn't it be for Avid?
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