No argument about merging the products here!
As to being able to deliver broadcast products without access to the Symphony color set, perhaps that's a function of your footage and production values. Finishing a low format documentary in my market is like having your head in a nutcracker; one arm of the nutcracker is the video quality, which is often horrible, the other is the budget, which is small. Perhaps if I stack mattes like crazy I could stumble through with MC, but I don't have the time. I need the full Symphony color set and then some to deal with this stuff as quickly as possible.
In the end, I don't think we fundamentally disagree about what Avid should do next. Clearly, in order to have any hope of competing at all, the two products need to become one, and the feature set needs to be brought into the 21st Century.
Thanks so much for all the time you gave this thread. I always learn so much when your posts are in the mix!
Best,
Shirley
-----Original Message-----
From: oliverpetersvidy <oliverpeters@oliverpeters.com>
To: Avid-L2@yahoogroups.com
Sent: Mon, Feb 21, 2011 11:32 am
Subject: [Avid-L2] Re: Symphony owners?
> Shirley Gutierrez wrote:
> Certainly not, unless Avid gives new users
> a reason to chose them!
I think they've been trying that. That's why the software versions exist and the
incredibly good educational deals. That sells Media Composer, but it does
nothing to advance Symphony, which is the point of this thread.
Let's take CC as an example. I've used Symphony and I've used MC, so I know the
difference. Yet, I have quite successfully delivered shows and features
(including to networks) using only the built-in tools of MC or FCP. So for me -
and most others - there's very little compelling reason to go to Symphony.
In fact, where CC is the issue, many Avid (and FCP) customers are looking into
DaVinci Resolve. Sure, it's not integrated, but it does add another "name"
product and a powerful toolset. You can't market a price advantage for Symphony
when there's so little difference. If you bring up a new generation of editors
on MC, will they want more? Avid already missed an early opportunity to tie in
the Artist Color panel. On the other hand, I can use it with Smoke, Storm or
Color.
I think it's funny that Avid gets all the flak for its marketing association
with "enterprise" users - mainly TV shows and film editors. Yet marketing is
aspirational. Apple has been doing that with FCP since Murch switched over and
its been quite successful. Why shouldn't it be for Avid? It's been successful
for Pro Tools, as well. Of course, what's aspirational about Symphony? Job is
one of the few feature film editors I've ever heard of that uses Symphony for
creative cutting.
Again, my first point was to merge the products and concentrate on 1 or 2
professional video NLEs and then market the hell out of them.
- Oliver
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