Saturday, February 19, 2011

Re: [Avid-L2] Re: Symphony owners?

 

I'm with you! It would make much more sense to collapse the software differences, and allow people to pay more for faster/more robust scalable I/O options.

Best,
Shirley

-----Original Message-----
From: oliverpetersvidy <oliverpeters@oliverpeters.com>
To: Avid-L2@yahoogroups.com
Sent: Sat, Feb 19, 2011 1:14 pm
Subject: [Avid-L2] Re: Symphony owners?

Personally, I'm in the camp that says drop the product separation. Combine the

features of Symphony and Media Composer and sell one product as a software-only

system. Then sell the individual Avid hardware accordingly. So if someone

wanted, they could have a Symphony/Media Composer with a Kona 3 at some point

down the road. Or NitrisDX with AVC-Intra module.

I don't care if you call it Symphony or Media Composer - whichever has the

greatest brand appeal. The current reasons for keeping it separate are purely

artificial, because Avid can still find customers to pay a premium price. How

long will that last? Merge the two and then see if the market can support a new

high-end box. Maybe it can't or maybe that's DS. In either case, it isn't

Symphony without radical improvements.

- Oliver

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