Personally, I'm in the camp that says drop the product separation. Combine the features of Symphony and Media Composer and sell one product as a software-only system. Then sell the individual Avid hardware accordingly. So if someone wanted, they could have a Symphony/Media Composer with a Kona 3 at some point down the road. Or NitrisDX with AVC-Intra module.
I don't care if you call it Symphony or Media Composer - whichever has the greatest brand appeal. The current reasons for keeping it separate are purely artificial, because Avid can still find customers to pay a premium price. How long will that last? Merge the two and then see if the market can support a new high-end box. Maybe it can't or maybe that's DS. In either case, it isn't Symphony without radical improvements.
- Oliver
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