No. You don't get it. It is all the same thing.
The web page, the editing applications, general marketing, customer support and etc are all examples of Avid's brand of thinking.
A fine illustration of their institutional behavior which is sometime schizophrenic, frequently ill conceived, certainly not innovative, and often executed poorly.
Almost like an aging supermodel who doesn't realize she is not hot enough anymore to be that big of a pain in the ass. Avid hasn't had their act together in a decade, in nearly every regard. Looking back over their corporate history, they have spent more time lost than they have "found".
The web pages is as fragmented, non-intuitive and balky as the software Avid sells.
Efforts and resources to fix the website will probably be as mis-directed as ham fisted as those to "improve" Media Composer and Symphony.
Anything they do manage to pull off in any regard will be oversold as the greatest advancement in internet usability. In reality it will be something lifted off of Apple's website.
Web smart tools is where it is at!
Your title tool improvements, general usability/stability/speed issues, color correction evolution and better finished visual quality can all wait.
Damn...appears I have gotten myself started.
Chris MagidRTVF
--- On Fri, 11/19/10, op <owen@thenowcorporation.com> wrote:
From: op <owen@thenowcorporation.com>
Subject: Re: [Avid-L2] Re: the avid website needs help!
To: Avid-L2@yahoogroups.com
Date: Friday, November 19, 2010, 9:42 AM
But you know, if Avid needs to keep resources focused on bringing full 3rd party hardware and a real usable title tool and secondary color corrector to MC 5 for NAB, by all means we'll muddle through.
It's just that to add a "try free demo" link on the home page seems like a no brainer and if I were the CEO I'd be angry not to see that done. It would take all of an hour to get that done.
owen
On Nov 19, 2010, at 10:26 AM, Curtis Nichols wrote:
> I am most irritated that I have to log in TWICE to access downloads.
> Secondly, the editor patches are listed separately from the editing programs.
> That is very non-intuitive.
>
> Curtis Nichols
> Señor Editor
> PCS Production Co.
> Irving, Tx.
> ------------------
> "Please call me if you don't receive this email."
> ------------------
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>
>
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