Re: [Avid-L2] Re: ScriptSync & v5

A hard sell, you say Pat? I'm not sure that I agree with you there... I've had Directos, Exec Producers, and Commissioning Editors from the BBC stand before me with their mouths agape as I click on a bit of transcript and play it back exactly as it reads on the screen.

In my experience, I haven't even had to show it in action to colleagues; simply by describing it, I never fail to get people excited about it's timesaving value. It has completely transformed the way that I make documentaries, and is a big USP for Avid.

I think making this is a paid-for bolt-on is a misjudgement, because what I've really liked over recent years is that unified toolset that Avid has. I know that I can sit down in front of a Media Composer in an unfamiliar facility and know what suite of tools I'll have before me.

Instead, when I get a call from a Production Manager about a forthcoming job, one of my first questions will be, 'does your Avid have ScriptSync installed?'

Hmm.

On 12 Jun 2010, at 10:26, "Pat" <pat@horridge.org.uk> wrote:

>
> Yes it's a great feature but it takes time to sell into clients and for them to see the benefits and then need. Not there for us yet and this will most likely kill it off for our client base.
> Shame.
> --- In Avid-L2@yahoogroups.com, Christopher Pitbladdo <avid@...> wrote:
> >
> > This really angers me. Just a few weeks ago, we were all having a conversation about how wonderful ScriptSync is, and how it really sets Avid apart from the competition.
> >
> > Would anyone from Avid care to comment on this move?
> >
> > On 12 Jun 2010, at 08:35, Job ter Burg <Job_L2@...> wrote:
> >
> > >
> > > ScriptSync has become a paid option in v5 (although existing customers get
> > > their license for free this time):
> > >
> > > Blog by Dave Avid PM:
> > > http://tinyurl.com/2eosfls
> > >
> > > FAQ:
> > > http://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=366339&Hilite=3
> > > 66339
> > >
> > > Where to get your license:
> > > http://activate.avid.com/scriptsync.aspx
> > >
> > > Job.
> > >
> > >
> >
> >
> > [Non-text portions of this message have been removed]
> >
>
>

[Non-text portions of this message have been removed]

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