[Avid-L2] Re: And when the advertising dollars leave?

and, and its a big AND, Avid is competing with the "cool mystique" of Apple. iEverything.

It's almost a culture, and a message Apple has crafted very well. Apple cool, PC not cool. Or FCS cool, Avid not. It really is a branding issue.

--- In Avid-L2@yahoogroups.com, "Terence Curren" <tcurren@...> wrote:
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> --- In Avid-L2@yahoogroups.com, "switthaus" <switthaus@> wrote:
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> <<It's these new and non-traditional markets where Avid is getting its tail kicked,>>
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> Agreed, but they are also getting nailed in non scripted television. Part of the problem is that people still perceive Avid to be very expensive, and FCP to be a cost cutting solution. That just isn't true anymore. The small difference in actual cost, is easily eliminated in the efficiency of Avid in a multiuser environment.
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> Marketing has to get that cost message out. "This isn't your Father's Avid..."
>

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