[Avid-L2] Re: And when the advertising dollars leave?

Doesn't matter. A list of features does not win the race. How does this list make me want to choose Avid as my default editor every time? Why should a new editor choose Avid over Final Cut/Premier, etc? Which system will help an editor in the widest variety of projects? Bang for the buck? Best for my career?...and many more...

Avid needs to craft a message that makes "Avid" as the answer, not a list of features and a press release about some Hollywood feature.

sw

--- In Avid-L2@yahoogroups.com, Richard Tibbetts <huipro@...> wrote:
>
> Stereoscopic editing.
>
> (Well, @ least J. Cameron is happy).
>
> RT
>
> On Jan 10, 2010, at 11:26 AM, Philip Hodgetts <philip@...
> > wrote:
>
> >
> > On Jan 10, 2010, at 12:18 PM, Marc Fisher wrote:
> >
> > > s'. No matter which avid product you use. when was the last time
> > something Major happened to it? something that made you say Wow! i
> > need to get my hands on that...?
> >
> > Mixed frame rates in the Timeline done right.
> >
> > AMA
> >
> > Script Sync
> >
> > Metasync
> >
> > Three features off the top of my head where I think Avid have been
> > major innovators in (relatively) recent times.
> >
> > Now, I know MetaSync hasn't exactly set the world on fire, and that
> > moving clips with transitions intact is more useful on a day-to-day
> > basis for most editors, but the innovation is there and will have a
> > role in the future.
> >
> > Philip
> >
> > Philip Hodgetts
> > President, Intelligent Assistance
> > AssistedEditing.com Fast First Cuts, Metadata Worfklows
> > Big Brains for Rent bigbrainsforrent.com
> > HD Survival Handbook 2009-2010
> > The New Now - Grow your business - ProAppsTips.com
> >
> > Personal Blog http://philiphodgetts.com
> > Cell 818 335 3916
> >
> >
>
>
> [Non-text portions of this message have been removed]
>

------------------------------------

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