[Avid-L2] Re: And when the advertising dollars leave?

--- In Avid-L2@yahoogroups.com, "switthaus" <switthaus@...> wrote:

<<It's these new and non-traditional markets where Avid is getting its tail kicked,>>

Agreed, but they are also getting nailed in non scripted television. Part of the problem is that people still perceive Avid to be very expensive, and FCP to be a cost cutting solution. That just isn't true anymore. The small difference in actual cost, is easily eliminated in the efficiency of Avid in a multiuser environment.

Marketing has to get that cost message out. "This isn't your Father's Avid..."

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