[Avid-L2] Re: And when the advertising dollars leave?

no, not at all. My point is that Avid focuses on the Film and Broadcast Industry. There will always be these markets, but the emerging and growth markets are not these traditional areas. And Avid has certainly lost marketshare in the traditional broadcast/commercial environment even with their focus.

It's these new and non-traditional markets where Avid is getting its tail kicked, but they still want to talk about the latest Hollywood blockbuster cut on Avid. Marketing itself into niche-land. I think the products are getting there to compete effectively in almost any market, but the marketing and brand message is still stuck in "legacy-mode".

--- In Avid-L2@yahoogroups.com, "Job ter Burg (L2B)" <Job_L2@...> wrote:
>
> "switthaus" (10-01-2010 15:18) :
>
> > ...traditional broadcast suffers. However the "moving image message" will
> > still happen....just on different outlets. Another reason for Avid to get off
> > this "film-broadcast" marketing approach. FCP dominates these "other
> > screens".
>
> So because of different outlets, there will no longer be motion pictures?
> I don't follow...
>
> --
> Job ter Burg
> film editor - NL
>

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