Saturday, November 21, 2009

[Avid-L2] Mac Smoke Official now new Sheriff in town

Thanks for your insite Oliver, as always very interesting.

Just out of interest I cut a small project the other day using
REDCineX on my MBP just using the QT proxeys (I could have equally
used one of our RR equipped MP's to do the same job), but the editing
and grading process would have been the same. I found it very doable,
sure this was just P&C stuff, but a lot of feature work that we do is
just that. You could "Smell" just how close that App was to being an
NLE, add dissolves and speed ramps and you are there, if you and
Philip are correct about the number of potential sales preceventing
Apple from playing, that button is about to be firmly pressed by RED
or more likely by Assimlate. And to the numbers, think Scarlet (want
to take a guess at those numbers?), how are they going to cut their
stuff?

APPLE, AVID watch your arse, there is a new Sheriff in town and it's
free.

Hey Jim, how about for good measure you put it in the cloud and have
it run of the new Apple slate (I believe that's the name Apple will
use for their tablet device, nice synergy with our ancestors who use
to carve on slates to communicate. The Edit Cave has a nice ring to it).

Ian Wilson
Colortape Productions
Ian@colortape.tv
0418 327 082
Spalling via iPhone

On 22/11/2009, at 1:38 AM, "oliverpetersvidy" <oliverpeters@oliverpeters.com
> wrote:

> Ian,
>
> I think the whole resistance we have to the RR idea is because it
> goes in the opposite direction of everything being done by every NLE
> (and other video gear) manufacturer. Everyone is moving towards - or
> being pushed towards - "off-the-shelf" hardware + custom software.
> And they are all doing it for the obvious reason that it is the only
> sustainable business model if you aren't a boutique developer. This
> means that more and more of the heavy lifting is being done by CPUs
> and to a greater extent GPUs. This means NVIDIA, ATI and potentially
> Matrox.
>
> In order for RR to work within the NLE video stream, it basically
> has to function in the same way a GPU inside an NVIDIA or ATI card
> does now. Multi-stream commands have to be decompressed, combined
> with effects, displayed and ultimately re-encoded. Currently it's
> the software+CPU that's doing the decoding and re-encoding and the
> CPU+GPU does the rest. You are now expecting the RR card to do both
> and I just don't see that happening. ATI's and NVIDIA's advancements
> come because of video game development - a mass market driver. NLEs
> reap the benefits of that work.
>
> You may be right that ultimately RED has to build its own special
> purpose NLE. If so, I wouldn't expect it to be very viable for
> anything other than exclusively REDCODE media projects. Think in the
> context of your own case. You have discussed using P2 and Canon
> media with your RED. How does that work in the native REDCODE/RR
> world? I don't think it does.
>
> Don't expect Smoke on Mac to be the answer to this. Autodesk/
> Discreet has never made there own hardware. Going to the Mac means
> embracing even less customized gear than Smoke on Linux. If
> anything, I'd place my bets on Quantel. They are more likely to
> still tinker with the "off-the-shelf" products and blend those with
> proprietary tools to get advanced results.
>
> So the bottom line for me is that RR will probably be a fast decoder
> to go to displays or an intermediate codec for quite some time. At
> best, it may become the core of a DVS or Assimilate-style assembler/
> grader.


[Non-text portions of this message have been removed]

------------------------------------

Search the offical complete Avid-L archives at: http://archives.bengrosser.com/avid/

Everything you MUST know about Color Correction in one book: http://tinyurl.com/ColorCorectionforvideo Get your copy todayYahoo! Groups Links

<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/Avid-L2/

<*> Your email settings:
Individual Email | Traditional

<*> To change settings online go to:
http://groups.yahoo.com/group/Avid-L2/join
(Yahoo! ID required)

<*> To change settings via email:
Avid-L2-digest@yahoogroups.com
Avid-L2-fullfeatured@yahoogroups.com

<*> To unsubscribe from this group, send an email to:
Avid-L2-unsubscribe@yahoogroups.com

<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/

No comments:

Post a Comment