Sunday, October 4, 2009

Re: [Avid-L2] Re: Why isn't Avid marketing all over this story?

Job, I think you and I often have very similar needs. I'm doing almost exclusively theatrical feature work now and, like you, I have material coming in from all sorts of sources, main unit, 2nd unit, VFX houses, etc. I have to be able to cut in an offline environment and then have everything conformed elsewhere for grading and 2K DI.

Just for me and my niche, I really couldn't care less about working with "original" files. I want clean, clear, (preferably HD images) from film that I can make a story out of (most of my features are shooting 35mm film). I have to be able to conform to 2K easily, drawing in all the various sources and formats. I have to then get the thing graded with approved lights, make DI's and sound negs and bundle the whole thing off to whatever lab (or labs) is striking the release prints. And there's the all the video deliverables.

Sure it would be nice -- and I fully expect this soon -- to do theatrical feature work on computers with enough horsepower and reasonable storage to be able to easily handle 2K (or greater) dailies. Then the locked reels could simply be turned over to the color people right out of the NLE. But this will require that I have ALL dailies in a theatrically acceptable 2K format. Because you can't edit a movie with only circle takes. Not anymore. At least I can't.

I'm sure this workflow is coming. But it's more about having the processing power to make it a reasonable thing for longform theatrical. Again, I'm not talking about episodic TV or web content or commercials or music videos. Yes, in that world you can eat your cake and have it, too -- now. But movies are a little different.

D
David Dodson
davidadodson@sbcglobal.net
818-541-1225
818-523-0905 mobile


________________________________
From: Job ter Burg (L2B) <Job_L2@terburg.com>
To: Avid-L2@yahoogroups.com
Sent: Sunday, October 4, 2009 11:36:33 AM
Subject: Re: [Avid-L2] Re: Why isn't Avid marketing all over this story?


"IAN WILSON" (04-10-2009 08:45) :

> Can you see Avid
> supporting this card?

Yes. I was told they have one and are looking into using it for MF.

However, several people suggested that a fairly simple render farm with
MetaFuze would outperform RedRocket... and for less money.

Have you seen Igor's speed test results with MetaFuze? He got
faster-than- realtime (depending on settings of course) on a whoop-*ss Z800.

For now, I don't care too much about finishing R3D in my Avid box, since all
my feature jobs are always being conformed elsewhere on tools like Scratch
and BaseLight, and then graded from there. VFX work is done on all kinds of
boxes and software, and integrated in the conform. Exports to ArriLaser and
DCI, plus video deliverables.

--
Job ter Burg
film editor - NL


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