Re: [Avid-L2] Re: Why isn't Avid marketing all over this story?

... and why I am waiting on Mark's feedback regarding Project Runway.

Dom Q. Silverio

On Fri, Oct 2, 2009 at 4:01 PM, Steve Hullfish <Steve@veralith.com> wrote:
> I think the article made it abundantly clear that the Avid editors
> were only claiming that FCP wasn't right for their SPECIFIC workflow.
>
> I've interviewed plenty of FCP folks with big, connected set-ups,
> though and the amount of jury-rigging and workarounds that I witness
> to get FCP to work in a group environment leads me to believe that FCP
> isn't right for MOST installations unless you are working on your own
> independent project.
>
> Don't get me wrong. I am editing a job right now and I'm cutting it on
> FCP. So as much as I love my Meridien Symphony and MCSoft, I still do
> certain projects on FCP. I'm not saying that it's bad software, but I
> AM saying that FCP is a bad choice in a lot of situations that are
> very professional. That doesn't mean that FCP editors AREN'T
> professional or that FCP isn't a professional app. It simply means
> that Avid knows the high-end, deadline driven part of the business
> that relies on multiple professionals working together in post to
> deliver a product and they do THAT better than FCP.
>
> If I ran a TV station or a network, I would count on Avid. If I was
> running an ad agency, I might consider FCP. If I was cutting a
> documentary... well, that could go either way, but I'd prefer a bunch
> of the tools in Avid.
>
> On Oct 2, 2009, at 2:39 PM, Oliver Peters wrote:
>
>> Steve,
>>
>> This same article has been debated on a few other forums, too.
>> Unfortunately it doesn't sound to me like FCP wasn't capable of doing
>> the job. It sounds to me like a crew of Avid editors who wanted to set
>> up FCP shared storage like Avid Unity and weren't ready to change the
>> workflow to make it work. There may be valid reasons for this, but it
>> doesn't make one or the other system more appropriate for the task.
>> Only for this situation. It also sounds like too little storage was
>> installed, which wasn't the fault of either system.
>>
>> - Oliver
>>
>>
>
>
>
> [Non-text portions of this message have been removed]
>
>
>
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>
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>
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>
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>
>
>
>

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