Friday, February 4, 2022

Re: [Avid-L2] Avid Dongle on Apple Silicon (M1 + derivates)

Ha John… good comeback. 😊

Do you have any idea what the ratio is of dongle to activation out there? It's pretty surprising and eye opening. If I was to guess and this is my take based on 18 years of supporting them… it is a small #, maybe 15-20% and that's generous. All enterprise has moved on for the most part – while a bunch of rentals still have dongles - it is generally only individuals such as yourself that use them.  Revenue streams are part of it….. you are saying we should invest a lot of money into dongle compatibility so a small percentage of users can use them on Monterey.   They work fine on Win and BigSur and lower. It's a small niche and yes it is the right call to trump it and use that $ for other functionality and features… cloud licensing was one and we have other projects in the kitty being worked on that make the dongle a thing of the past.  When ready to discuss that I will….

MM

 

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