Saturday, August 21, 2021

Re: [Avid-L2] Avid Perpetual License Price Increase?

Marianna:

In 2019 I paid $299; in 2020 and 2021 I paid $399; next year it will be $499. This is a very significant price increase, even when spread out over a year. By comparison, I've been paying Adobe $50/month for the full Creative Cloud suite for the last 8 years -- no price increase. That works out to $600/year, but it's not just for Premiere Pro. It includes numerous apps that I can't live without, personally and professionally. $500 for Media Composer alone is not such a good deal, and seems calculated to push users into a subscription, which I believe is $239/year. Obviously, it makes sense for me to switch to a subscription model, but I'm not sure of the ramifications. What's the downside?

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