Then it comes down to the commercial value of doing the development work.
If a 3rd party developed the plugin then what would that cost them and what would they need to charge to make that viable. And would people pay that for the plugin?
Same with Avid. How many more MC licenses will they sell if they develop the plugin? And will that cover the cost of doing that work.
Like others BM could have done that development work but presumably having not done it they don’t see enough of a commercial advantage. I’m pretty sure they would rather folks use resolve.
From: Marcel Brassard <bncrca@gmail.com>
Sent: 26 May 2019 15:32
To: Avid-L2@yahoogroups.com; Pat Horridge <pat@horridge.org.uk>
Subject: Re: [Avid-L2] Re: Plug-In for AMA Link to BRAW?
Here's what Grant Petty, CEO of Blackmagic, said when he introduced Blackmagic RAW last September.
The good news is it’s easy to add Blackmagic RAW support into any software because we have bundled up all the downstream software processing into a single software library that's free for developers. This library is available on Mac, Windows and Linux and it means all the complexity of using Blackmagic RAW has been handled and reading sidecar files, setting RAW parameters and all the color science is included.
This ensures you get consistent images between different software applications and across operating system platforms. DaVinci Resolve 15.1 also uses this library so any RAW settings changed in DaVinci Resolve will be seen by other software.
I guess it's up to Avid or any video shed to develop it.
Marcel
On 26/05/2019 04:17, Pat Horridge pat@horridge.org.uk [Avid-L2] wrote:
Yes that's correct. Originally AMA functionality was coded into MC but it needed a new MC version to add addional camera support.
So they switched to AMA as a plug in technology. Since then Avid has supported the core ones but it's down to the camera makers to write the AMA plugins. Sony Panasonic cannon arri and more do.
By choosing to shot with a VM camera using their proprietary codec you have committed to using Resolve to work with the footage. That's BMs stratagy.
Pat Horridge
Posted by: Pat Horridge <pat@horridge.org.uk>
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