Wednesday, May 9, 2018

Re: [Avid-L2] Can we educate the viewers about quality?

 

Responding to this a little late, but…


Nothing wrong with Avid and other NLE's including the tools to do a better audio mix yourself.

Agreed.

From the prior poster:

I really do think the worst thing to happen for sound is FCP7 and the subsequent demand for "better" audio editing tools in Media Composer and Premier. 

I don't like this used as an argument to exclude audio features, as you could say the same thing about color or any other advanced features..  I have seen some editors really mung the colors because they haven't been trained in grading.

To withhold features because of this means that valuable tools are unavailable to those who are trained in them.  Especially if like me you want to avoid round tripping wherever possible.

I came up through audio post (in the analog days), so I have long wanted improved audio tools in NLEs.  All the "A"s have grudgingly added them, Avid because it was trying to protect ProTools, and so on.  One attraction for me to Resolve (beyond the grading tools, of course) is the Fairlight audio page.

In later years (early 2000s) I took the time to really educate myself about color and grading tools.  I would be pretty frustrated if for example Lumetri hadn't been added to Premiere, etc. because someone might misuse it.

One other thought - these days directors and producers want to hear a good temp mix during early screenings or reviews of progress cuts.  Plus, I am a believer in "selling the cut", so when I send something out for review it needs to look & sound good.

So even on the rare occasion that I outsource audio post, I still need to create good mixes as I go during editorial.  If the tools are there, this doesn't take much additional time.

Same thing with fixing color issues.  I happily will go to an experienced colorist (time & budget permitting) instead of doing it myself, but still need to perform some grading fixes at the minimum to make the progress cuts more viewable. 

My $.02.

- Rich

On May 4, 2018, at 9:28 AM, John Pale pale.edit@gmail.com [Avid-L2] <Avid-L2@yahoogroups.com> wrote:

 

Those of us who work in broadcast and film tend to forget that the vast majority of people editing don't necessarily have the luxury of sending things out to be mixed.  Nothing wrong with Avid and other NLE's including the tools to do a better audio mix yourself.  Unfortunately, they can't realistically train everyone to use them.   

On Wed, May 2, 2018 at 4:25 PM Jay Mahavier jay_mahavier@icloud.com [Avid-L2] <Avid-L2@yahoogroups.com> wrote:
 

of course the other problem are the picture editors who spend hours and hours working on their audio tracks (that sounds like crap) and fall in love with how much effort they've put into it and when a real audio person comes along and makes it sound good the picture editor hates it because it's not the crapy stuff they put so much work into.  I really do think the worst thing to happen for sound is FCP7 and the subsequent demand for "better" audio editing tools in Media Composer and Premier. 


Jay




On May 2, 2018, at 3:10 PM, tcurren@aol.com [Avid-L2] <Avid-L2@yahoogroups.com> wrote:



That's my goal. The more we educate the consumers, the longer we stay employed. Keep fighting against "it's good enough"!


---In Avid-L2@yahoogroups.com, <jay_mahavier@...> wrote :

"...once I explained the thing about no room tone it was like a crazy epiphany for them."







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