This IS the Avid L2: Re: [Avid-L2] Resolve update from Editor's Lounge event

Sunday, May 1, 2016

Re: [Avid-L2] Resolve update from Editor's Lounge event

---In avid-l2@yahoogroups.com, <mikeparsons.tv@...> wrote :
"Meanwhile editors complain that avid hasn't changed the color corrector or title tool!"

We complain about these things because they are an integral part of our everyday workflow and if they were improved no one in my world would be contemplating round tripping to resolve from an Avid offline. Sure there are a lot of great tools that have their strengths and weaknesses but as a bundle Avid does most everything I need for the basic offline online workflow a reality/documentary/variety/comedy show needs. Could I track my ID blur better in Mocha or Boujou? I assume so but at a big hit in time and efficiency.

Adding links to 3rd party software from within Avid or Resolve is a better approach to getting someone like me to try out these other tools but as you say, "and fusion isn't a short learning curve for most editors.." This is a main reason I would like to see improvements to Avid's Color Corrector and even Title Tool. Bottom line is they work for so much of the work I do if Symphony Color had noise reduction and power window capabilities there would be little to no reason to use Resolve and I would continue to have the benefit of the efficiency of Avid's Relational Color Corrector. Now the Title Tool is sparse in features but easy enough that my offline editors can use it and I don't have to do major tweaking or rebuilding of their titles. Again Photoshop and the Adobe bundle can do much more refined titles etc... but at a hit in efficiency and time for an Avid workflow. There is nothing like opening a title tool to correct a spelling error etc... as opposed to having to go out to photoshop etc... and then re import. For Avid to abandon Title Tool in the 4K world is just plain stupid and a real slap in the face to the user group. It's the devil we know and have learned to live with.

In the surgical world of Online finishing I'm the guy that will take out your appendix and not leave too big of a scar. For that Avid works well and the color corrector and title tool are adequate. If you need a plastic surgeon then it's probably better to find a specialist in that field.

---In avid-l2@yahoogroups.com, <mikeparsons.tv@...> wrote :

Grant and Peter are friends of mine and I first met the head of the Resolve team Peter Chamberlain in 1988 when he was the Ampex field service guy who maintained the vpr3s I was using. They are all old school video professionals - Grant was my engineer at VHQ in Singapore in 1992 and Peter was their senior Abekas A84 editor (I was the Harry guy there).

All three are super smart and genuinely driven by a desire to make high end tools available to everyone. They have assembled an amazing team and achieved great things and I'm proud of them and use almost every product they make. My bmd cards outnumber my Kona 4s by about 3 to 1. I have resolve on every computer I own - often just as a media converter - and it's been 3 years since I went out of house for a grade.

I offline in avid, grade in resolve and online in flame with nuke support and after effect graphics. I play with the edit side of resolve each iteration and each iteration it gets closer to being able to shorten my pipeline. I love avid but if resolve gets there I'm happy to jump ship. What excites me more is the fusion link. Being able to easily tweak things in situ in a super cheap system will be the deciding factor for many.

However they need to keep fusion link in the free version to pull people in - and fusion isn't a short learning curve for most editors. Luckily using resolve gets people used to nodal workflows so it's less of a shock than you might expect.

We live in interesting times. Our compositors become edit systems (nuke studio) our grading systems become edit systems (resolve) and our graphics tools turn into suites of audio visual processing monsters (Adobe cc). Meanwhile editors complain that avid hasn't changed the color corrector or title tool!

My opinion is unchanged - no one tool is ideal for every job. I track in mocha or boujou, I use Nugen plugins and reaper for audio, I Roto

in silhouette and I'll keep editing in avid until there's a damn good reason why not. BUT trust me I look at everything and I think resolve has the best potential for most jobs. It's conform tools are already the best of any system I've ever used.

It's like the old days. If I was cutting a show it was Cmx all the way but for tvcs the Ampex ace had far superior switcher control and an excellent way of programming many triggers and transitions in a single roll. For offline i liked the convergence 224 as I could lounge back in the chair and only use the joystick to look through the footage ah the joys of super stick editing.

Just choose the right tool for the job and every job is easier - every problem looks like a nail when all you have is a hammer - but in the days of hundred bucks or less edit systems just get a proper toolbox.

Mike

Sent from my iPhone

On May 1, 2016, at 1:46 AM, blafarm@... [Avid-L2] <Avid-L2@yahoogroups.com> wrote:

> tcurren@...> wrote :
> Some company will buy Avid at some point. What they do with the product is the only question.

What seems to be clear from the Resolve 12.5 Beta is that Blackmagic probably has no need for Avid's Media Composer-based intellectual property. Servers and ProTools -- maybe -- but not Media Composer.

Blackmagic appears to have the talent, vision and corporate willpower to advance the editing functionality in Resolve at an impressive rate. Sadly, this is in stark contrast to Avid's trajectory over the past 16 years.

I don't care if Blackmagic adjusts its pricing for Resolve or not. As others have mentioned, you can't beat free. And you can buy a Resolve Studio dongle on Ebay for $300-400 (and as low as $99 if you get lucky).

This is going to be very disruptive to the current NLE market -- and I sense it's going to happen sooner rather than later.