This IS the Avid L2: Re: [Avid-L2] Avid says F/U to Symphony owners

Monday, April 18, 2016

Re: [Avid-L2] Avid says F/U to Symphony owners

It's a tradition with a much longer history than avid. I've been disappointed by Cmx, Ampex, Quantel, Discreet Logic and more and every time one of them vanishes I miss them.

I've said it before here but it's worth repeating, if I have a ton of footage and a deadline, I'm opening Avid first and the fact that hasn't changed in 25 years says they're doing something right. I like the new subtle tweaks to the gui each recent iteration and as I pretty much only use the keyboard hadn't actually noticed the menu changes in any way that registered.

All I'm hoping for is the next surprise step. We went from cutting things physically to being able to preview before committing to non-linear and the advantage of direct timeline manipulation. But that can't be the end of the story - where's the new advance that will rock out worlds as much as the previous big leaps? It's been a long time since we got any genuinely new tools in any video system. A better keyer is still just a better version of what we have, a better tracker, title tool, color corrector? Meh. Time for something revolutionary I'm getting bored of using the tools we have. I can imagine so many new ways of interacting with our material to speed up workflows to allow us to compare versions and shot iterations to collaborate easier. Yet we are all somehow focusing on menu placement of drop down items. We need to demand more. Be reasonable demand the impossible.

Mike

Sent from my iPhone

On Apr 18, 2016, at 2:20 PM, john beck jb30343@windstream.net [Avid-L2] <Avid-L2@yahoogroups.com> wrote:

Exactly! Well said. Thank you, Terrance. Any chance of Alpha Dogs
buying the company? --J.B.

tcurren@aol.com [Avid-L2] wrote:
>
>
> Here's the problem Nigel, Avid's long standing model of deliver a
> feature 80% done and leave it at that. The platform is rife with
> examples of this. And it's not just the small users this happens to.
> When I sat in on the "ACA Executive Board" two years ago what I heard
> from everyone else on that board is that they had features that Avid
> sold them but never finished. This was Disney, Fox, NBC, ZDF German
> TV, etc.
>
> Here's a recent example, Avid gave us audio syncing to clips. Is it as
> good as Plural Eyes who no longer supports Avid? Nope.
>
> In my universe, the color corrector, it will cost about 1 million
> dollars to completely rebuild it. But we are only talking about this
> as Avid never added anything to it after the initial build. At bare
> minimum, they should have increased the bit depth when they went 64
> bit. And they should have increased the granularity of the interface
> when they connected the Artist Color panel so it would actually be
> useable. But no, it's only useable with third party software like Resolve.
>
> Everyone here has stories of not quite finished features. There was a
> time, when selling new units and upgrades needed new flash bang
> features. But now we are in the subscription model. Avid could easily
> dedicate huge resources to bolstering the existing feature set. How
> many of you would leave because you weren't getting new features if
> the ones you use daily were being fixed and expanded?
>
> But that approach takes money. And when the bucks are being drained by
> folks who are trying to take as much as they can before the company
> fails, as opposed to folks who might be willing to take less and
> invest in the future of the company, you get the current state of affairs.
>
> Terence Curren
> Burbank, CA
> www.alphadogs.tv <http://www.4alphadogs.com/>
> www.digitalservicestation.com <http://www.digitalservicestation.com/>
> www.editorslounge.com <http://www.editorslounge.com/>
>