This IS the Avid L2: Re: [Avid-L2] Avid says F/U to Symphony owners

Monday, April 18, 2016

Re: [Avid-L2] Avid says F/U to Symphony owners

Exactly! Well said. Thank you, Terrance. Any chance of Alpha Dogs
buying the company? --J.B.

tcurren@aol.com [Avid-L2] wrote:
>
>
> Here's the problem Nigel, Avid's long standing model of deliver a
> feature 80% done and leave it at that. The platform is rife with
> examples of this. And it's not just the small users this happens to.
> When I sat in on the "ACA Executive Board" two years ago what I heard
> from everyone else on that board is that they had features that Avid
> sold them but never finished. This was Disney, Fox, NBC, ZDF German
> TV, etc.
>
> Here's a recent example, Avid gave us audio syncing to clips. Is it as
> good as Plural Eyes who no longer supports Avid? Nope.
>
> In my universe, the color corrector, it will cost about 1 million
> dollars to completely rebuild it. But we are only talking about this
> as Avid never added anything to it after the initial build. At bare
> minimum, they should have increased the bit depth when they went 64
> bit. And they should have increased the granularity of the interface
> when they connected the Artist Color panel so it would actually be
> useable. But no, it's only useable with third party software like Resolve.
>
> Everyone here has stories of not quite finished features. There was a
> time, when selling new units and upgrades needed new flash bang
> features. But now we are in the subscription model. Avid could easily
> dedicate huge resources to bolstering the existing feature set. How
> many of you would leave because you weren't getting new features if
> the ones you use daily were being fixed and expanded?
>
> But that approach takes money. And when the bucks are being drained by
> folks who are trying to take as much as they can before the company
> fails, as opposed to folks who might be willing to take less and
> invest in the future of the company, you get the current state of affairs.
>
> Terence Curren
> Burbank, CA
> www.alphadogs.tv <http://www.4alphadogs.com/>
> www.digitalservicestation.com <http://www.digitalservicestation.com/>
> www.editorslounge.com <http://www.editorslounge.com/>
>