2014 was relatively easy. I mean, big broadcast and Avid entrenched shops really had to do the conversion to subscription, therefore a really nice bump in revenue.
The real test is Q2 and Q3 of this year and the battle to grow the user-base. Now they have to convince folks that are not as entrenched to choose the Avid subscription package over Adobe package and folks who like to own their software using FCPX.
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Posted by: switthaus@mac.com
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