True answer? Find out what they think is the look and then figure out how to give it to them.
The biggest giveaway that it isn't film is blown out footage. Film has a chemical "bloom" that causes a soft edge to highlights. Electronic goes from an image to nothing in a one pixel edge that is very harsh. You can go for a blur, but it's never the same.
Flashback time. Some of you will remember folks paying a fortune to go through the "FilmLook" process. This was done by hiring one of their folks to come in with the special box which they would run video through and tweak on a shot by shot basis to make it "look" like film. One of the operators left a box at a place I worked over night in the middle of a session. So of course I had to play with it…
…bottom line is that it cranked the chroma, softened the picture, and induced a faux 2:3 pulldown, and all of this at the expense of a 1 field delay. (Pity you if you had to insert a fix in the master)
If you did a side by side with original and the "FilmLook" footage you would say, wow that stuff is so much softer and noisier. So the end result was you took a subpar image (SD footage) and made it worse so that folks would think it looked like a superior image (film). Go figure. :-0
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Posted by: tcurren@aol.com
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