Well, we have a subscription model! And…we have to take care of our customers who are on older versions. Some take a bit of time to upgrade. If your a major broadcaster or large post house with potentially hundreds of Media Composer, Interplay's and ISIS systems installed, it's difficult to leap forward without some major planning. We have to patch older versions sometimes.
Take care,
Dave
David Colantuoni
Senior Director Product Management | Creative Apps | Storage ISIS | Pro Tools | Media Composer | Sibelius | AMG
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From: "hoplist@hillmanncarr.com [Avid-L2]" <Avid-L2@yahoogroups.com>
Reply-To: "Avid-L2@yahoogroups.com" <Avid-L2@yahoogroups.com>
Date: Saturday, July 26, 2014 at 10:27 AM
To: "Avid-L2-yahoogroups.com" <Avid-L2@yahoogroups.com>
Subject: Re: [Avid-L2] MC / Newscutter 6.5.4.4 & 10.5.4.4 patch releases live
Reply-To: "Avid-L2@yahoogroups.com" <Avid-L2@yahoogroups.com>
Date: Saturday, July 26, 2014 at 10:27 AM
To: "Avid-L2-yahoogroups.com" <Avid-L2@yahoogroups.com>
Subject: Re: [Avid-L2] MC / Newscutter 6.5.4.4 & 10.5.4.4 patch releases live
On Jul 26, 2014, at 6:35 AM, switthaus@mac.com [Avid-L2] <Avid-L2@yahoogroups.com> wrote:
Is it just me that thinks it's silly for Avid to keep using resources updating software that's two major versions old? Am I reading this right?
It's not only not surprising, it is a requirement of Avid's historic model. Remember that a support contract includes updates. Their are people out there paying Avid to update the older versions which they have under contract.
Further, consider that two "major" versions are often less than two years apart. I know I expect software to work for more than two years! This is a conservative business and systems managers don't like to upgrade. We often skip versions. At any given point in time, the majority of installations will be at least one or two versions behind the current version. The installed base of MC is much older than you might think.
That said, Avid's model has just changed. This commitment to older versions is indeed considered a drag on the bottom line unless you can get customers to pay for it, and that is hard. Just ask Microsoft. That's why the subscription model is sweeping the industry. It creates predictable cash flow for ongoing development AND incentives for customers to keep software current and in sync with the installed base.
Cheers,
tod
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Posted by: David Colantuoni <david.colantuoni@avid.com>
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