Kodak is a very sad story. A real American blue-chip icon. The name used to command respect from peers and the business community. Their brand was a friendly trusted name to consumers and almost a synonym for memories themselves. For film industry folk it meant reliability, quality, innovation and SERVICE.
I knew some BRILLIANT former Kodak guys in Rochester who did a lot of great work on their CCDs. Great soldiers led into a crossfire by questionable leadership including accelerating "c-suite" personal changes.
Avid, while much younger, was on its way to such a grand reputation since my first exposure in 1995 but by 2004 this was already on the wane. Now I associate Avid more with a steady stream of un-kept promises, stalled development, poor customer understanding, bad value proposition & botched marketing efforts. This sad decay includes some truly bizarre PR missteps going back to the original "Mac Cancellation Announcement", the "8 bit is better than 10 bit" whitepaper, the 3 year old "committed to Symphony development" statement directly from David Colantuoni, this cloud bullshit and now the questionable handling of temporary or maybe permanent deletion of Phrase Find from their product.
They blew a chance a becoming something really special. Seems just like a poorly run and managed enterprise instead.
Maybe someday I will be able to buy an Avid branded $50 dollar inkjet printer off a TV infomercial...probably edited on Smoke or Premiere.
C.A. Magid
RTVF
RTVF
On Tuesday, June 3, 2014 9:07 PM, "Jeff Kreines jeff@kinetta.com [Avid-L2]" <Avid-L2@yahoogroups.com> wrote:
On Jun 3, 2014, at 8:59 PM, chris magid chris_rtvf@yahoo.com [Avid-L2] <Avid-L2@yahoogroups.com> wrote:
They continue to step on their own feet in many efforts.
Just like Kodak, currently on their deathbed.
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Posted by: chris magid <chris_rtvf@yahoo.com>
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