Tuesday, April 15, 2014

Re: [Avid-L2] Re: My take on NAB

 

I was thinking that this might represent the beginnings of a new API architecture for 3rd party developers.  More specifically, plugin authors who are, and have been, hamstrung by AVX (e.g: FimLight).


And my concern was that non-MediaCentral licensees might somehow be excluded from this new evolving standard.  I understand this might not be the case, but it wouldn't be the first time a company used this kind of vertical differentiation to encourage (force) customers to upgrade to a higher-tier product.

It's been two years since this was last discussed in earnest, but we still haven't witnessed differentiation between Symphony and Media Composer.  I guess I'm just waiting for the other shoe to drop.





MediaCentral Platform is essentially the current components of Interplay+Isis. There's more to it, of course, but the new SDKs and APIs allow others to tie into this architecture, as well as to license some of these for use in their own products. If you are an owner of Media Composer or Pro Tools and nothing else, then it doesn't apply so much to you. These apps in the Artist Suite will have some hooks to connect to the Platform (or third party developers using these APIs), but generally there's little change in how you use the applications to edit or mix.

Oliver

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