This IS the Avid L2: Re: [Avid-L2] My take on NAB

Wednesday, April 23, 2014

Re: [Avid-L2] My take on NAB

We are just starting to get some of our student employees using MC in my department at my institution - I've asked my staff to start training them to use MC so they can help initially as assistant editors and later editing projects fully themselves. Some of these students are in our Communication major so hopefully this will start to grow the students' use here.

I agree that the penetration level of student knowledge of Avid MC coming into here from high schools is low. If students (or some candidates for staff positions in recent years) are aware of Avid, they know more Avid Studio and not Avid Media Composer.

And regarding someone from Avid ever visiting us, that's never happened.

Ron Loneker, Jr.
Director of Media Services
College of Saint Elizabeth
Mahoney Library
2 Convent Road
Morristown, NJ 07960

Phone: 973-290-4229

On Tue, Apr 22, 2014 at 8:18 PM, Scott Carmichael <sacarmic@indiana.edu> wrote:

It has been several years since I've had any students that have ever heard of AVID before they took my class. Which makes me a little sad. We now use FCPX & Premiere. Our University signed a contract with adobe so that every student gets the full CS for free while they are in school, plus the university has a blanket license to install their products on any machine in campus. It is tough for us to recommend buying software when they have access to a pretty decent editor for free. We are using a lot of FCPX because. OF the three it impresses me the most for what way it is growing. Plus a LOT of students are starting to use it in high school, which helps us by not having to spend so much time teach the basic operation of the app. We can just right into concepts and theory.

Our professional production department still uses MC, but that is about it. We get a rep in every 2-3 years talking about how serious they are but that is about it. I've heard that serious about education talk many times before….

Scott

On Apr 18, 2014, at 7:20 AM, switthaus@mac.com wrote:

Same here, Roger. And they all (200) have FCPX and a few Premiere. Not one has Media Composer. Granted, we are not a film/journalism school, but a graduate advertising program. But still. Not one. How does Avid get back into the conversation with these folks and schools like ours that are doing visual projects every day, usually more complex than the average 1:15 minute news story?