This IS the Avid L2: Re: [Avid-L2] My take on NAB

Monday, April 14, 2014

Re: [Avid-L2] My take on NAB

Well, Avid UK are pushing very hard to get my university on board. We have gone from FCP to many Avid seats, followed by an ISIS 5000 and soon, Interplay. So, it does seem to be important to them.

With best wishes,

Roger Shufflebottom

+44 7973 543660

On 14 Apr 2014, at 20:16, Benny Christensen <benny@producersplayhouse.com> wrote:

What I feel is getting lost by Avid is the whole "feed the students and small guys and they will grow our base" attitude. I guess it didn't work for them.

If you shut them (us) out and are only talking to the big boys there might not be any freelancers left who are willing or able to do their outsourced (unless there's a company in India that rents a factory of Avid editors). And like the climate change tipping point, as the new user base shrinks so will the larger base until one day it will just go away.

Clunky outdated tools are still clunky and outdated regardless of what you call them or what kind of lipstick you slap on them.

Benny Christensen

Producers Playhouse

Oklahoma City

405-858-0700

"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty." - Sir Winston Churchill

On Apr 14, 2014, at 2:01 PM, bigfish@pacbell.net wrote:

Channeling my Dumb and Dumber reference catalog, "So you're saying there's a chance....." I hear you but don't they know how this makes me feel? Sniff, Sniff. I'm small potatoes in the global scheme, I get that but I also influence the decisions of production companies with equipment and workflow suggestions and that does add up in the long run. On that front myself and others on this list and similar lists have a much bigger footprint than Avid might imagine. I like working on Avid for the factory style Reality documentary etc... workflows. The offline to online is proven in those areas. I can make an argument for the use of Avid storage even if it costs a bit more the potential for support and knowledge base that exists in LA are important. I realize edit share and terrablock are solid too but out of loyalty to Avid I am willing to make suggestions about their storage solutions and justify a reasonable extra expense for the aforementioned reasons. But unlike Rubin my commitment to Avid is not unconditional and as has been pointed out, "The proof is in the pudding."

---In Avid-L2@yahoogroups.com, <tcurren@...> wrote :

John,

I have come grudgingly to the conclusion there is always going to be something "more important" than the color corrector. Whether it's historically ignorant efforts like 3D, or the current push for 4K.

The problem is that it is hard to say how many new sales would come from the effort of developing the color corrector further. Of course this is short sighted, but that is what happens when a company is led by money crunchers as opposed to visionaries. The fact that you and I along with so many others are now actively developing workflows that rely on third party solutions is unrecognized by the final decision makers.

The problem is that as we move to other platforms for finishing, where our clients offline matters less. At which point we are going to promote whichever platforms integrate the easiest for us while delivering the best experience for our clients. And Avid loses a lot of promoters in the community. While they may not be able to map "new sales" to the improvements in the color corrector, they are neglecting the bleeding off of existing customers that is happening due to their long running lack of attention to the product.