Friday, March 14, 2014

Re: [Avid-L2] Avid's impression with system integrators?

 

We've outfitted our facility (15 edit bays) with EditShare (3 servers / 90 TB) and 10G Fiber. Haven't used Flow because we haven't had a use for it. The EditShare servers are cheaper but just as reliable and perhaps easier to administer than Unity/Isis. If you want, I can elaborate more but reading your email looks like you're looking more for comments on Flow, so I'll abstain for now.


On Fri, Mar 14, 2014 at 3:52 PM, John Moore <bigfish@pacbell.net> wrote:
 

I was talking with a friend who is a system integrator last night and he informed me he would be attending a meeting at the ABC lot in Hollywood regarding file based delivery standard etc...  He told me that ABC had decided to go with Premier for editing.  I assume this is in promo and broadcast but I'm not totally clear which departments are going premiere.  ABC had been FCP 7 in promo so it would make sense to jump to premiere given the FCP background the promo folks have. 

We also talked about Avid's financial issues and how as an integrator he is finding it difficult to suggest Avid solutions with all the companies fiscal issues.  He also pointed out how impressed he was with edit share and it's flow workflows allowing for multiple platform interface with mac, windows and linux.  To him this was a strong selling point and he found project collaboration well thought out with Edit Share/Flow.  He also said there are a lot of new 10 gig ethernet solutions and 10 gig over cat 6.  He also mention 10gig backplanes to gig switches.  He says he sees the future in Network Attached Storage to be getting away from fibre.  He also pointed out that Edit Share solutions are considerably cheaper than Isis/Interplay and again he believe Flow is a strong product.

I've been around long enough to know that sometimes system integrators give higher marks to equipment than the people who have to operate it.  I have worked with a basic edit share and found it reasonably stable and I personally had very few issues with it.  I would speculate the issues I had were more based on how the AEs had structured things and little to do with the actual Edit Share unit.

I have no experience other than seeing demos over the years with FLOW.  Does anybody work with these products?  The only real advantage my integrator friend saw with Avid is media management and collaboration but apparently Flow is biting into that functionality in his mind.  I've seen the consensuses here that Avid is heading into the realm of being more of a server company with the edit line as a necessary hook to sell servers but if edit share and FLOW are doing the same thing for less man that's cause for concern.  I like using Avid but it's my comfort zone but I'm having to rethink how much I've had faith in Avid's server side to keep the mother ship afloat.  I'd appreciate any feedback especially those that have worked with edit share/FLOW.
 
John Moore
Barking Trout Productions
Studio City, CA
bigfish@pacbell.net


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